Voltswagen The People's EV?
Top Gear South Africa|October 2019
Ten years down the line, will the answer to every car-buying question be “Just get an ID.3”?
Jack Rix
Voltswagen The People's EV?

WHEN IT COMES TO BUILDING AND, CRUCIALLY, SELLING MOTOR VEHICLES EN MASSE, VOLKSWAGEN HAS A BIT OF A KNACK. It shifted well over 20 million Beetles and then, in the Seventies, introduced a car called the Golf... you may have heard of it. Seven generations, an eighth coming later this year, 35 million sold so far. Now we arrive at the ID.3, a car VW says marks the beginning of its third era (hence the name) and with any luck will sweep all of that Dieselgate nonsense under the carpet once and for all.

This isn’t a toe in the water like the stopgap e-Golf and e-Up, it’s the first model on a new, bespoke MEB electric car platform (that will sprout 27 EVs across four brands) and a full-blown assault on world domination. The plan is to sell hundreds of thousands of ID.3s every year – a lynchpin in the VW Group’s ambitions to sell two to three million electric cars a year by 2025. For reference, the group sold just over 10m cars globally in 2018, so that’s quite a slice. This isn’t a drill – Wolfsburg is all in.

But let’s take a step back for a moment. There must be a secret to mass-produced success. A reason, beyond massive stockpiles of cash, why VW knows how to move volume… and I think I’ve found it. Steve Jobs said, “Innovation is saying no to 1,000 things.” Warren Buffet, the American gazillionaire, backs him up: “The difference between successful people and really successful people is that really successful people say no to almost everything.” And that’s where VW’s genius lies.

Diese Geschichte stammt aus der October 2019-Ausgabe von Top Gear South Africa.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der October 2019-Ausgabe von Top Gear South Africa.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS TOP GEAR SOUTH AFRICAAlle anzeigen
Variety Show
Top Gear South Africa

Variety Show

We’re in a golden age of fast cars. This is going to be blast, unless, of course, there’s a slight medical emergency...

time-read
7 Minuten  |
November 2019
Heat Seekers
Top Gear South Africa

Heat Seekers

Welcome to the world of wind-in-your-hair motoring... presuming you have hair, that is...

time-read
5 Minuten  |
November 2019
Stage Craft
Top Gear South Africa

Stage Craft

A GP circuit, all to ourselves... so what do we do? Head off and find some dirt roads. Because rally

time-read
7 Minuten  |
November 2019
Hot Wings
Top Gear South Africa

Hot Wings

Move over, road-legal minnows, it’s time for the serious machinery to pound the circuit...

time-read
4 Minuten  |
November 2019
Drives - S'Charged Thunder
Top Gear South Africa

Drives - S'Charged Thunder

Let’s start with the name: Velar SVAutobiography Dynamic, or SVAD for short.

time-read
8 Minuten  |
November 2019
Circuit Breaker
Top Gear South Africa

Circuit Breaker

Petrol A45 AMG takes on electric Model 3. Now, who turned out the lights?

time-read
5 Minuten  |
November 2019
The Need For Speed
Top Gear South Africa

The Need For Speed

Breaking the 480kph barrier has become an obsession for the hypercar manufacturers. Here’s the story of how Bugatti got there first

time-read
5 Minuten  |
October 2019
Man On The Moon
Top Gear South Africa

Man On The Moon

How TG faked our Moon landing – not with Stanley Kubrick, but with a trip to Cancún.

time-read
6 Minuten  |
October 2019
Voltswagen The People's EV?
Top Gear South Africa

Voltswagen The People's EV?

Ten years down the line, will the answer to every car-buying question be “Just get an ID.3”?

time-read
5 Minuten  |
October 2019
Rover's Return
Top Gear South Africa

Rover's Return

Carrying the Defender into the modern century is intimidating but those put off by Discovery’s looks can now stay within the brand.

time-read
7 Minuten  |
October 2019