This french e-commerce platform is making your “vintage” iPhone cool again.
Society’s obsession with new gadgetry has wreaked havoc on the environment: Close to 50 million tons of toxic e-waste are generated each year, and the mostly Africa-based supply chains for cobalt and rare earth metals used in components are riddled with human rights violations and planet-damaging mining practices. The problem is exacerbated in part by the yearly parade of new models of smartphones, tablets, and wearables from tech giants such as Apple, Samsung, and Google, and all the marketing dollars put behind these launches. But as phones become more durable, more expensive, and less differentiated from previous iterations, French refurbished electronics marketplace Back Market is working to convince Americans that “new is not exciting,” says CEO Thibaud Hug de Larauze.
“There hasn’t been major innovation in smartphones in four years,” says Hug de Larauze, who uses a five-yearold iPhone 6 that would retail for about $200 on his site. “It’s mostly psychological, with advertising telling you that you need a new one.”
Diese Geschichte stammt aus der September 2019-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2019-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
CREATOR ECONOMY
Carpe DM New platforms monetize intimate\" bonds between creators and their fans.
MEDIA
Inside Cesar's Palace NBCUniversal News chairman Cesar Conde's empire was rocked by a recent revolt.
CULTURE WARS
IN 2013, RODZ AND GORE FOUND themselves chatting in a tent in the wilds of northern Utah, attendees at a conference at which guests reportedly paid up to $12,000 to do yoga, fish, and kibitz with fellow entrepreneurs, would-be investors, and the author and psychotherapist Esther Perel.
CULTURE WARS
Tipping Point Stephen Miller's nonprofit is suing a startup over racial discrimination. The diversity of American business is at stake.
WORK LIFE
Nancy Reyes, CEO of the Americas at BBDO, answers our career questionnaire.
POLITICS
The Color of Money ActBlue has become the default fundraising machine for the Democratic Party. Here's why that's dangerous.
PODCASTING
The \"Great Men\" Theory of Podcasting Listen up, the 21stcentury frontiersmen are talking—a lot.
WORLD CHANGING IDEAS
FROM THE TINY SOUTH PACIFIC ISLAND OF NIUE то THE BUSTLING STREETS OF PARIS, FROM GUINEA TO SAN FRANCISCO, PEOPLE ARE DEVISING SOLUTIONS TO THE WORLD'S GREATEST CHALLENGES.
THE PERPLEXITY EFFECT
WHEN YOU GOOGLE THE TERM \"PERPLEXITY AI,\" YOU GET A FAMILIAR-LOOKING RESPONSE: A LINK TO THE COMPANY'S WEBSITE FOLLOWED BY FOUR OTHER RELATED POPULAR QUERIES, A HANDFUL OF PUBLISHED ARTICLES, RELATED SEARCHES, AND AN ENDLESS SCROLL OF LINKS THAT IF PRINTED OUT MIGHT EXTEND FROM SAN FRANCISCO TO AUSTIN.
Where the Design Jobs Are
The shifting winds of the U.S. economy in the past year have left designers disoriented.