Indian marketers are seeing value in virtual and augmented reality-based initiatives.
Distance isn’t dead, especially for India’s IT companies. If a prospective client wants to gauge a company’s infrastructure or scale of operations, flying them here to do so, isn’t always an efficient idea. IT major HCL was looking for a way out of this limitation. And Agam Garg of Meraki, a Mumbai-based VR solutions startup had the answer to their problem.
“HCL’s research labs are based in Bangalore and a lot of their clients are based in the US. They used to travel to India which became a costly affair for HCL. We created a VR experience which involves a walk-through of the labs, a brief idea on what research is going on and a first basic introduction. If they get interested, they come down here but it at least eliminates the first layer of filtering physically,” says Garg.
Diese Geschichte stammt aus der August 4, 2017-Ausgabe von Outlook Business.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 4, 2017-Ausgabe von Outlook Business.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE JOY OF ADJUSTING A LITTLE
Partha DeSarkar, executive director and CEO of Hinduja Global Solutions, not only advocates making small adjustments but also taking oneself less seriously to remain happy
MONEY PLANT
Firms are popping up to help people and companies plant saplings. Reasons for this green consciousness range from earning carbon credits to a desire to fight deforestation
AI'S NEW PORN POSITION
Deepfakes and artificial intelligence-generated images have breathed new life into the porn industry. Celebrities have become the latest victims and revenge porn is on the rise
HOUSE OF CARDS
At 8.4%, India’s GDP surpassed the expectations of analysts of almost all dispositions. But are GDP numbers hiding a bleaker story? It is not just the missing private money, there are more devils in the story
'Markets Can See More Price Correction in the Coming Quarters'
Sunil Koul, executive director Asia Pacific portfolio strategy, global macro research) at Goldman Sachs, in an exclusive interview with Ayaan Kartik and Neeraj Thakur, talks about the valuation situation in India and how foreign investors are looking at increasing their bets in the equity markets
MARKETS, RETAIL INVESTORS TANGO TO NEW HIGHS
As more investors enter the markets, the palette of investing style becomes more colourful. Each investor brings in their own biases, impulsive actions and assumptions to the markets.
GREED OVER FUNDAMENTALS: THE INVESTOR'S FOLLY
In her address at the fifth SEBI-NISM research conference on March 12, 2024, Securities and Exchange Board of India (SEBI) chief Madhabi Puri Buch expressed her concerns about the valuation froth in the mid- and small-cap space.
WINNING THE GAME OF BULLS AND BEARS
While retail investors rushed to make hay as smalland mid-cap stocks shone at the bourses, institutional investors stayed away, guided by traditional wisdom that warned them against the exuberance in the stock market. The mid-March crash, dominated by the smaller segments, proved their point
DELIRIUM IN THE MARKETS
Market regulator SEBI says there is froth” in the mid-and small-cap stocks; banker Uday Kotak says there is no bubble. Caught in this cross-current are traders in small towns who are betting heavily in risky derivatives. What is next for the turbocharged Indian markets and what of the retail investors rallying behind it?
Dynamic Women Achievers
Discover the vibrant narratives of dynamic women achievers breaking barriers and reshaping the landscape across diverse fields. From trailblazing entrepreneurs to influential thought leaders, this article celebrates the resilience, innovation, and impactful contributions of women who defy norms, inspiring a new era of empowerment and progress.
