OF SOME 270 “UNICORNS”— COMPANIES VALUED AT MORE THAN $1 BILLION—ONLY A SMALL PERCENTAGE ARE LED BY WOMEN. MEET THE FEMALE FOUNDERS WHO ARE CHANGING THE FACE OF SILICON VALLEY SUCCESS
The Trendsetter
KATRINA LAKE
On November 17, 2017, Katrina Lake cheered behind a podium centered at the Nasdaq MarketSite Studio in Times Square. The words Stitch Fix, the name of the fashion subscription company she founded in 2011, were emblazoned on the massive screen behind her as she rang the bell opening the stock market. In that moment, her company was officially public, solidifying rumors about Stitch Fix’s valuation (at the time, $1.46 billion!) and making Lake, 35, a bona fide multimillionaire.
Quite different from Stitch Fix’s early days, when she was running around Boston acting as her friends’ personal shopper. While studying at Harvard Business School—Lake has an undergrad degree in economics from Stanford—in 2010, she realized that many of her classmates loved new clothes but found the experience of browsing department store racks and e-commerce sites tedious and exasperating. There has to be a way to create a shopping experience that is approachable, affordable, and driven by data and algorithms, she thought. Lake tested out her hunch by having friends fill out detailed questionnaires, which she consulted as she shopped for them.
Diese Geschichte stammt aus der April 2018-Ausgabe von Marie Claire - US.
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Diese Geschichte stammt aus der April 2018-Ausgabe von Marie Claire - US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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