Bringing Crafts To The Consumer
POOL|POOL 89

Through her Bangalore-based Studio Moya, Rashmi Singh is working on bringing relevance to traditional crafts even while helping to empower the craftspeople

Bringing Crafts To The Consumer

Where did your design journey begin?

RS: I have always believed in destiny and it definitely was my destiny to be a designer! Coming from a place where the word ‘fashion’ was synonymous to being sparsely clothed and uncultured, and a family where anything less than a doctor or engineer was beyond acceptance, I had my share of blocks when it came to convincing them about a career in design. I was born into a conservative family in Patna, and landing up at NID (where I pursued a Post Graduate program in Apparel Design and Merchandising) was a huge culture shift for me. I fought my battle with the self and passed out with good grades, thanks to an amazing bunch of friends who helped me evolve.

Design for me has always been a way of life; it’s something that comes very naturally to me. I believe a formal education can only teach you the process and the technical know how to help connect the dots. It is about finding the need and engaging in problem-solving, be it in everyday life or professionally. In my work I always look for sustainable, organic solutions without taking away its character.

What is the story behind Studio Moya?

RS: In 2006 when I passed out from college, the design world was not yet so evolved - there were very few names and brands that offered good job profiles and salaries. Luckily, I was shortlisted by Arvind Brands and I had to make a choice to pursue my passion or take a job. Of course I took up the job. It gave me the confidence and exposure to build things on my own later. After working for five years, I quit my job as a Design Manager for Louis Philippe and went on to do everything I loved doing!

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