Rachit Gupta chronicles the stellar journey of brand Bachchan. Here are all the reasons that make Amitabh Bachchan every advertising agency’s poster boy
Ask the Indian heartland, which name they trust more than the Tatas, Birlas and the Ambanis and they’ll tell you in a simulated baritone, Amitabh Bachchan! Verily, his superstardom and appeal predates the Khan generation by two decades. In the modern context of brands, there’s hardly a name that carries as much legacy as Big B’s. That’s the reason why even in 2017, when Mr Bachchan all of 75, is still a sought after name in the world of endorsements. LUX innerwear has recently procured his name for a reported sum of `10 crore for its Cotswool and Venus sub-brands. It’s the sort of remuneration younger A-listers can only dream of. The reason he enjoys such a magnetic pull over the janta and the brand players alike is his persona as the absolute Indian ideal. His professionalism, his discipline and conduct make him a model citizen. That explains why during the KBC revolution in the early 2000s, he was reportedly endorsing an excess of 50 brands all at once, beating his younger contemporaries by a huge margin.
HUMBLE BEGINNINGS
Diese Geschichte stammt aus der October 23 2017-Ausgabe von Filmfare.
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Diese Geschichte stammt aus der October 23 2017-Ausgabe von Filmfare.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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