Making News Sense
Business Today|November 05, 2017

Social media channels are striving to get better at presenting news.

Devika Singh
Making News Sense

Identifying the truth is complicated,” Facebook CEO and founder Mark Zuckerberg wrote in a Facebook post last year, in the wake of the controversies surrounding the US Presidential election. Social media platforms have been extensively criticised for acting as a catalyst for the spread of fake news. Despite the brickbats, platforms such as Facebook, Google and Twitter are upping their news game. Here’s why.

Newer features are being added to enhance the reading experience for users, and publishers are being lured with subscription models and reader data.

Recently, Google News, which has been around since 2002, redesigned its desktop product – its first redesign in six years – to offer a cleaner interface, making browsing easier. “The new Google News interface offers more perspectives by showing more news pages on the homepage, showcasing related coverage and providing more contexts within story cards,” says Dushyant Khare, Director, Global Partnerships, SEA & India, Google.

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