In dieser Angelegenheit

It’s about time we took a more profound glance at the sponsorship affairs in Formula 1, and the perfect way to do it for us is by tailoring a special report. We asked relevant questions to some of the most interesting players in the high-end world of motorsport sponsorships, talking both to the agencies working hard in this field and the actual sponsors/partners of Formula 1.

Apart from that, please be sure to get your hands on our lifestyle section and a very extensive series of columns. Feel free to catch up with people like Sir Jackie Stewart, also Daniel Ricciardo and Max Verstappen of RBR, Stefano Domenicali of Lamborghini, Thomas Nieszner of DHL, Kevin Magnusen of Haas, Natalee Davis of Castrol, Alexandre Mea of Champagne Carbon and many more.

Enjoy if you can!

How To Save The Formula 1 Show

Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Indeed, Sebastian Vettel, the four-time world champion has blamed expensive tickets and reduced engine noise to explain this phenomenon. However, it is important to bear in mind that the drop in viewing figures also affects the assistance to the tracks. Malaysian Grand Prix will stop hosting the race after 2018. Canadian GP is not guaranteed either, despite Lance Stroll signing with Williams. Singapore Grand Prix is expected not to renew the contract with FIA, holding the last race next year. As if that was not enough, Brazil, German and British GP’s future hang by a thread. But since there is no point in crying over spilt milk, here there are some advice FIA could follow in order to enhance the sport’s popularity and figures.

4 mins

Autonomy Is Ev's Killer App

Mark Preston is a Formula E Team Principal and founder of Street Drone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Today Mark predicts that the application of autonomous technologies will unlock greater efficiency and provide a cutting edge for automotive businesses.

3 mins

Date With Destiny

Bernard Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and making boat loads of money along the way for everyone involved in the process. There was no sign that he was getting set to hand over the reigns, at least willingly, anytime soon, but fate, as they say, waits for no man.

6 mins

Allan Mcnish: “What Is Formula 1?”

Opportunities to interview great and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I would very much like to thansk Allan for his time and his very open answers. Enjoy!

7 mins

My Race Day: Carmen Jorda

Renault F1 development driver Carmen Jorda shares her typical race day schedule with the Paddock magazine

2 mins

Change At The Top

Can Liberty media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help.

7 mins

A Different Side To Rolls-Royce

For more than a hundred years, Rolls-Royce had been considered a timeless icon in the automobile history, presenting a graceful design flow, sweeping audiences off their feet with outstanding lines and surfaces. This time we take a look at a bit different affairs that got our attention.

2 mins

A Curve Rather Than A Sharp Turn

We’re honoured to have Mr Erwin Bamps, CEO of a tremendous yacht and boat building company Gulf Craft with us again to talk about what 2017 might bring to the exclusive and luxurious world of yachting.

3 mins

Lesen Sie alle Geschichten von Paddock magazine

Paddock magazine Magazine Description:

For more than 8 years, Paddock Magazine has served as the authoritative voice in the motorsports industry. Paddock Magazine is the only business and lifestyle magazine in Formula 1. Now in its sixth year of publication, Paddock Magazine brings a sharper focus on the business of Formula One as the sport faces one of its most dramatic years. The Paddock will guide readers through the twisting and turning investment routes in Formula 1, whilst comparing the sport to those of its rivals.

Influencers and opinion leaders look to The Paddock to discover the best products, services and experiences through both editorial and advertising, offered to the high end motorsports community. Paddock Magazine’s influence and leadership shines even further in signature issues such as 100 Most Powerful People in F 1, Private Aviation Annual edition, Sponsorship Agencies Special – indispensable resources that draw widespread praise and high-profile publicity.