In dieser Angelegenheit

Extending the financial plumbing

China has achieved astonishing nancial technology ( ntech) global leadership over the last decade.
In its large cities, it’s possible to live without ever needing cash, coins or credit cards. rough China’s main ntech rms Alipay and WeChat, it’s possible to invest in money market mutual funds, obtain credit or even buy train tickets.

Our cover story this month asks what conditions are lacking in Sri Lanka to make ntech as ubiquitous here as it is in China.
Clearly, market size has mattered, as has the poor capability of Chinese banks to meet customers’ nancial needs. Sri Lanka lacks the size advantage and our banks aren’t as bad. However, what’s replicable here of the Chinese experience is the light touch regulatory approach that allowed ntech innovation to ourish.

In the early days, China’s government gave ntech companies a free hand, a striking contrast to its regulation of traditional banks, many of which were hiding dud loans. It believed that ntech rms were small enough for any problems to be manageable, and they might produce some useful innovations. e bet paid o , and the rise of payments, lending and (recently) investments owes a great deal to that strategy.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.