Casual wear has taken over the globe by storm! The fashion industry has probably not witnessed a force more unrestrained than causal wear in its past. Even India, a country that has always lagged behind global fashion trends, was quick to adapt to this casual way of dressing. And, with mounting western influence, entry of global brands and the rising penchant for comfort, casualsation is poised to only gain momentum in the near future.

The June issue of IMAGES Business of Fashion promises to take you on an odyssey of exploration, of the opportunities brimming in the Casual Wear segment in India. Along with it, the issue will also red-hot trend of athleisure, which is fueling the contemporary, global mantra of Fitness First.

Highlights of the issue: 
>> Define and size the total market and its main segments
>> Outline the opportunities and challenges
>> Evaluate top global casualwear trends & their pervasiveness in India
>> Study its impact on womenswear & kidswear
>> Showcase the ways and success mantras of casualwear brand leaders
>> Trend forecast by key leaders of the industry


Dear Readers,
We live in a dynamic age where boardroom meetings blend into living rooms, work lives blend into lunches and long evenings and where style and comfort are synonymous. And our clothes are mirroring our lifestyle.

Fashion today is effortlessly transitioning from the gym to a leisurely day out, from office wear to dinner with friends. In the last few years, the casual wear and athleisure segments in particular have witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players. Home-grown brands have also launched trendy casual wear products and repositioned the brand in to mirror global fashion trends.

IMAGES Business of Fashion’s April 2024 issue is a curation of a diverse range of content. At the heart of our Casualwear & Athleisure special lies a celebration of versatility, functionality, and above all, self-expression because we understand that fashion is more than just clothing; it’s a reflection of individuality and mood.

Our April issue has everything that brands and retailers need to succeed in this competitive environment. Research pieces, trend forecasts and exclusive interviews – this month’s magazine is the ultimate guide for retailers as they wade through this ever-evolving landscape of fashion.

Dear Readers,
As we reflect on the success of India Fashion Forum 2024,we are filled with a sense of pride and gratitude. With over 300 speakers and 2000 fashion professionals from across the nation, India’s largest fashion retail intelligence event revolved around the theme ‘Let’s Make the Fashion Business Great Again’.

From captivating brand shows to insightful discussions, every moment of the mega event was filled with energy and inspiration. The forum – held at Conrad, Bengaluru on February 21-22 – provided participants with an enriching experience, a platform for exchange of ideas, insights, and expertise.

To our speakers and delegates, thank you for joining us and sharing in this incredible experience. Your enthusiasm and engagement added immeasurable value to the event.
The passion and commitment of the speakers left a lasting impression on everyone in attendance.

It is then, with great pleasure, that we present this the postevent edition of IMAGES Business of Fashion, capturing the essence of an event which was a celebration of brand individuality, an event filled with interactive sessions and exhibition stalls where attendees had the chance to delve deeper into specific areas of interest and collaborate with peers fostered meaningful connections and sparked innovative ideas.

Dear Readers,
In an era where innovation reigns supreme, the intersection of fashion and technology has become a fertile ground for creativity, efficiency, and customer engagement like never before.

The landscape of retail is evolving at a breathtaking pace, propelled by advancements in artificial intelligence, augmented reality, data analytics, and beyond. These innovations are not only reshaping the way retailers operate but are also redefining the very essence of the fashion retail shopping experienceitself. From virtual try-on solutions that bring fitting rooms into the digital realm to personalized recommendations driven by machine learning algorithms, every aspect of the fashion retail journey is undergoing a remarkable metamorphosis. At the heart of this evolution lies a commitment to meeting the ever-changing needs and desires of today’s consumers. With technology as our ally, we are witnessing a shift towards a more inclusive, sustainable, and experiential approach to fashion retailing. Brands are harnessing the power of digital platforms to forge deeper connections with their audiences, while also championing initiatives that promote ethical sourcing, transparent supply chains, and environmentally conscious practices.

Dear Readers,
These are transformative times for the business of fashion. Consumer behaviours, digitalisation, discounting impact, supply chain snags and sustainability demands are challenging us. The larger ecosystem has started terming the fashion business as “difficult”, whereas it was seen a couple of decades back as an area of immense opportunity delivering secular growth. As we rethink, reimagine and remodel our industry and become a great force again it’s time to shake off whathas- been and give life to the next Golden Age of Fashion Creation. It’s time to make the business of fashion great again with India Fashion Forum 2024 (IFF).

Launched in the year 2000, IFF, India’s biggest fashion intelligence event, is a powerful blend of conference sessions, workshops and master classes. Zoned exhibitions and industry awards mark IFF’s confluence of the biggest consumer trends, market intelligence and retail innovation in the business of fashion in India.

Dear Readers,
The evolving world of fashion retail continues to take the new generation by storm. Kids today have more autonomy over their decision-making in shopping due to increased access to gadgets and digital goods and services. Due to these factors, kidswear retail segment finds itself at the intersection of style, functionality, and cultural nuances in the dynamic Indian market.

Retailers, fashion labels, and designers are keeping a careful eye on this segment due to its enormous unrealized potential. Earlier, fashion used to primarily serve the requirements of adults, but with the exposure that children now receive, they are equally self-conscious and mindful of their appearance. Growing numbers of Indian nuclear families are opening their wallets to splurge on children’s apparel and accessories as a result of rising incomes.

Denim, with its rich history, has maintained its position as a wardrobe favourite over generations and cultures. This versatile fabric is renowned for its adaptability, flexibility and for its undeniable cool.

And as the global demand for denim garments –notably jeans – swells at a considerable rate, India has emerged as a formidable player in the denim market, instrumental in supplying fabric to all global and homegrown brands. Indian brands too are giving international names a run  for their money in the domestic market, with theirnatural knowledge of the people and regions as well as their affordability.

However, with great gains comes great responsibility. As sustainability and ethical fashion emerge as powerful forces on an international level, denim brands and manufacturers in India and across the globe are working towards adopting innovation, technology and ecofriendly practices and fabrics, which resonate with environmentally conscious consumers.

The November 2023 issue of IMAGES Business of Fashion brings to our discerning readers, insights on the Denim Industry in India. We bring you a sneak peek into the production processes of brands and companies, how they maintain transparency in sourcing of materials and how they add a unique cultural dimension to their denim offerings.

As always, we hope you find this issue informative. Don’t forget to log onto our website, www.imagesbof. in for more in-depth information on all things denim. Wishing you all a very happy festive season!

As winter is set to enter, people have started planning how to stay warm and stylish throughout the season.

Today, winterwer is no longer a necessity, it’s a fashion statement. This blend has helped brands to diversify their product offerings. It can also be said that the trend has been augmented with global brands entering the market.

The last ten years have seen a significant increase in the winter clothing market in India, which can be attributed to factors, such as rising disposable income, increased fashion consciousness of winter clothing, product innovation, to mention some.

Another trend that is gaining more momentum is how people look at sustainable fashion. It is also a reminder of the need to rethink what is bought, what is thrown away, and what it costs the planet. Today, consumersare buying more clothes and wearing them for less time than ever before, discarding garments as fast as trends shift. The disturbing trend demands that fashion brands play their part in mitigating the concerns.

India’s innerwear market has seen a significant growth in the last ten years. The market, which was valued at `61,091 crores in 2023, is expected to reach `75,466 crores by 2025, at a CAGR of 11.2%. Various factors which have driven this growth are increasing awareness and acceptance of lingerie as an essential part of daily wear and fashion, the growing middle-class population with higher disposable income and rising influence of celebrity endorsements.

Women’s inner and comfort wear, which accounts for 60% of the market is the major driving force behind this expansion compared to men’s which lies at 30% along with kid’s which captures only 10%. The latter two segments are also expected to grow due to evolving fashion consciousness and changing parental attitudes. The innerwear market is a reflection of the nation’s forward-thinking mentality and vibrant consumer culture as Indians continue to navigate the ever-evolving currents of fashion and self-expression

Often, our fixation is on the performances of businesses and the attempts to gauge their cumulative growth. It seldom occurs to us to finnd out the leading person or the mind behind the business. Given that the good numbers are possible only when the strategic plans are executed under determined and wise leadership, it’s crucial to have the right person at the helm to execute them. But what if the person is someone who wears many hats a day, a woman business leader?

In this issue, we have brought to you these top she bosses from the fashion industry. The noble objective is to present to our readers these leaders with insights and wise words, to mention some, which they have accumulated over the years. This is our sincere endeavor to celebrate and acknowledge their remarkable achievements.

India today is the most populous nation and the fifth largest economy in the world, and it is expected that it will emerge as the third largest by 2035. Factors such as rising disposable income, further urbanisation, better connectivity, and a large young population have enabled the country to pull of this success story. This, apparently, has made the Indian market lucrative, and thus has witnessed growth across sectors. Among them, vibrant and prospective, is the fashion industry. Fueled by the abovementioned factors and many others, the sector is expected to experience strong growth. Over the years, it has become more organized and segments have witnessed more players entering, making it more competitive. If the market was dominated by ethnic and formal, today casual and athleisure are the new trends. When it comes to womenswear, ethnic wear is more interwoven with western wear. In this backdrop, what is burgeoning is kidswear, as families become smaller and more parentsjoin the workforce. Overall, the market is becoming more organized, and we are likely to witness intense competition.
To unravel the intricate details, we have presented in this issue a comprehensive and elaborate analysis of the market.

The Indian sportswear market is still relatively less tapped and has immense potential to grow. However, it remains largely unorganized and is dominated by a few major brands.
Factors such as healthy lifestyles and government initiatives to promote sports, to name a few from a long list, are driving the market. How the market is positioned in an economy that is expected to cross the $5 trillion mark in 2027 and where the consumption is expected to double made us ask a lot of questions.

While fashion brands continue to grow, various D2C brands have revolutionized retail by relying on big data and AI. It can be said that many of them have already established themselves by focusing on quality, design, and customer service. Additionally, no business, it can be said, has overlooked sustainability; instead, it has been made a cornerstone by the established and newly launched. This is seen as businesses responding to consumers’ demand for greater accountability

Lately, we have been witnessing varied spring-summer ranges. Complementing them are the new retail points in new destinations, from HRX’s first physical store to Lee’s another store. Amidst these, what caught our attention was the recent move by Pou Chen to invest in India. It has also left us to speculate on who else will soon follow suit against the backdrop of rising geopolitical tensions between China and the US and the impacts they will generate.

This, at the same time, encourages us to think that we should adopt a robust two-pronged strategy of much-needed reliance on exports and a thriving domestic consumption to ensure that we remain shielded, if not entirely, from any global turbulence. In the country with the largest population and prospective high dividends, there is enough room for any ambitious economictargets as well as for businesses to have great aspirations.

Moreover, a rise in disposable income, more people joining the workforce, and markets becoming more organized, to name a few, create more opportunities. This has prompted us to find out how the factors have impacted another highly unorganized market, ethnic wear. Although it has grown rapidly and its landscape has witnessed major shifts with the entry of retail giants, it remains to be seen how dynamic it will become in the coming years. I hope you enjoy our analysis as well as the industry leaders’ observations in this edition.

Each year when I look forward to the India Fashion Forum (IFF), I find it natural to feel an anxiety that only rises and settles when it’s finally over. Over the years, I have realised that it’s the energy and surprises that the industry leaders and the audience bring to the gathering that create it. If the last edition was the best convergence of the year, then the 22nd edition was bigger and had fresher energy, and everything that happened or was shared there manifested the precise pulse of the industry.

The two-day event, held at the Conrad Bengaluru, was an extensive learning experience shared by people with handson experience in the industry. These are individuals who have built brands from scratch; leaders who have introduced global brands that have created their prominence in the market; industry experts who have been observing the market with a keen eye; designers who have created collection after collection; and retailers who have helped products reach the last mile. Their convergence at one place to share what they have done, which innovations they have discovered, what mantra has worked for them, and what the industry expects makes the forum all the more profound.

To give you an overview, we have featured some of the sessions in this issue. Find out in this issue who shared the most interesting ideas, who ruled the evenings, and who has been recognised for their achievements and contributions. Last but not least, as a part of our commitment to a green planet, in addition to using recycled paper, we have used soya ink to print this issue. Compared to traditional petroleum-based ink, it’s more environmentally friendly. I do hope you enjoy the issue.

As we gear up for the 22nd edition of India Fashion Forum (IFF) in Bengaluru, I am reminded of how we have risen as phoenixes and the strength on which we have built this industry with grit and will continue to do so. The long and dark spell of the pandemic is already behind us. However, the devastation it brought has taught us a hard lesson and helped us prepare for any harsh reality that could catch usby surprise.

It’s been a year since the previous IFF, and a few years since we had last crawled out of prolonged isolation. With the past clear in mind, the present more consolidated, and the future ever more hopeful, we look forward to another exciting innings.

I firmly believe that the 22nd edition of IFF will be a much bigger convergence of the industry fraternity. Chaired by industry leader Shailesh Chaturvedi, the forum will witness the presence of the industry’s movers and shakers, who will expound their views on some of the industry’s pressing issues. I look forward to meeting you.

With a total export of $44.4 billion in FY22 and more start-ups disrupting the value chain, India today is the second largest textile and clothing exporter. It is set to become a global market leader. Given the importance attached, it is believed this can be achieved. The increased budgetary allocation this year shows the significance the government attaches. For the year 2023-24, the total grant for textiles is fixed at Rs 4,389.34 crores which is about 22.6% higher than the revised budget grant for 2022-23. Incidentally, the ongoing China-US bilateral conflicts and buyers reducing dependency on China present opportunities for manufacturing nations such as India, Bangladesh, and Vietnam.

Shailesh Chaturvedi, MD and CEO, Arvind Fashions, and chairman of the 22nd India Fashion Forum (IFF) believes that India’s highly fragmented fashion industry with very few 1000 Cr+ brands indicates a massive opportunity to build brands at scale. However, he cautions that it should not come at the expense of profitability.

Another year, another resolve forged with wisdom, accumulated experience and clearer vision. This is 2023. We have seen the worst, we have overcome obstacles from the most daunting to the phase blessed with  flickers of hope and then to the realization of fruits of hard labour.
2022 was a year of caution and also of growth. India’s textile and apparel exports were $ 43 billion in 2021-22 and have grown at 3.7% CAGR since 2010-11.The exports are further estimated to grow at 9% CAGR from 2021 and reach 60 billion by 2025-26, says a report by FICCI and Wazir Advisors. And according to Retailers Association of India, in March 2022, apparel sales grew by 26% compared to what they were during the same period last year, while overall retail sales grew by 28% in the same period.
But 2023 has inherited a mixture of political uncertainty and bullish inflation. The takeaway from the conflict is that we are going to witness a further polarized world in which global trading in dollars will be reduced and readjust to globalization. However, the world, irrespective of who emerges stronger, will contribute to trade as it has always been.

From ethnic wear to footwear, the growth of the Indian fashion industry is spectacular. It’s believed that the industry will touch $106 billion by 2026. When brands, from Uniqlo to Hidesign, keep adding more stores, manifesting the state of the industry, the number doesn’t seem far-fetched.

Amidst these developments, often our usual fixation is on how businesses are performing and the attempts to gauge their cumulative growth. Seldom does it occur to us, let’s say in an interview, that we should ask the main person or the mind behind the business questions ranging from personal aspiration to the journey accomplished so far interspersed with words of wisdom. It’s crucial, given that the much-discussed positive growth numbers are possible only when the strategic plans are executed under strong and wise leadership. The combination of the right strategies and the leading will to execute them.

In this issue, 50 Fashion Brand Icons, People Shaping the Fashion Landscape, we have attempted to present these minds and to bring out the strengths and insights that have helped them shape brands, sustain their values as well as growth. Like Steve Jobs’ vision and skills helping build Apple and turning it into a trillion-dollar brand. The objective is to present to our readers these minds or leaders with insights and wise words, to mention some, which they have accumulated over the years.

The fashion industry has undergone many a change over the past couple of years. Whether influenced by the pandemic or driven by the growing propensity among Indians to spend, fashion is forever being turned on its head. The latest to be at the centre of this ever-evolving segment is innerwear. Once overlooked as a mere commodity, innerwear is now viewed as a fashion statement. Whether working out at the gym or playing in a sport, attending a wedding or simply dining out with friends, more and more consumers are opting for innerwear that they feel serves the purpose. Hygiene conscious and always looking to be comfortable in what they wear, consumers today are driving the need for innovation in design, fabric and technology in innerwear.

This burgeoning demand has also led to the birth of several domestic innerwear brands that are slowly transforming this once-unorganised sector into a more organised one. A report by Technopak Advisors suggests that the Indian innerwear market, once valued at `19,950 crore, is estimated to grow at 13 per cent to reach `68,270 crore by 2024. Men’s innerwear market, in particular, is expected to grow at a CAGR of 7% over the next few years to reach `218 billion by 2028. Innerwear, thus, is turning out to be a lucrative investment; maybe even an apt candidate for virtual try-ons in the metaverse.

The ‘Make in India’ and ‘Startup India’ movements of the government have been an inspiration to many in the fashion sector, from textile and fabric manufacturers to entrepreneurs serving both the domestic and international markets. One of the biggest engines of growth in the country today, ‘Make in India’ has resonated particularly well with home-grown denim brands. The Indian denim market, in recent times, has witnessed massive penetration and amassed huge denim-loving crowds who now have the chance to own a comfortable, a􀇹 ordable and well-􀈃 tted pair of jeans without having to run pillar to post only to end up buying an expensive piece of clothing. In fact, one study suggests that the Indian denim jeans market is growing faster than its  global growth rate. Various market studies also indicate that theIndian domestic market for denim has consistently maintained an average CAGR of 8-9% over a few years and is expected to reach $12.27 billion by 2028.

Coco Chanel once said, ‘Fashion comes and goes, but style lasts forever’ – an aphorism that reminds us of the shift that some segments of fashion have recently witnessed, formal wear being on the top of that list. Hardly has a change been more drastic than the one that formal wear has endured. From being one of the most sought-after categories in fashion to being on the tail-end of that very sector, it has been delivered a grievous blow. As the world went into frenzy over pandemic-induced lockdowns and people began working from home, formal wear was a segment customers were not willing to invest in anymore due to its sudden lack of purpose and utility. 

The summer season is here in full swing and has brought with it the hope of a fruitful period for the business of fashion retail in the country. In this issue we have thus laid focus on the casual wear market in India, a segment that has seen massive surge owing to factors such as increased spending power among consumers coupled with their desire to look good and dress well, a marked increase in the penetration of both international and domestic fashion brands in the market that has left the customer spoilt for choice, and the growth of e-commerce that has made fashion more accessible to the consumer.

And as this multitude of fashion brands aims for the discerning, perceptive customer’s attention, it strives to give to him the convenience of an omnichannel model that allows him to search for apparel, shop for it and maybe later return it if the purchase is unsatisfactory, as is convenient to him. But, in vying for their attention and with the tools of marketing available at their disposal, fashion brands must actually look to create differentiation for both the brand and the product, not merely what it portrays itself to be.

In the offlline space, too, fashion brands are looking at new ways to increase revenues. One practice that they see a bright future for is the collaboration between retailers and mall developers that has its own benefits. Many an expert believes that the coming together of the two to enhance the customer’s offline shopping experience has opened several doors for both. As always, I hope you find this issue insightful and beneficial.

April was special for us. It marked the return of India Fashion Forum (IFF) after a two-year hiatus as a result of the COVID-19 pandemic. In its 21st edition, IFF got the who’s who of the industry together to map out the future of fashion business in India which is being shaped and re-shaped as I write this. Disruptions to business have been plentiful. The future is certainly uncertain, and if the past two years have taught us anything, it’s that we must prepare for the worst and even when that does not work out, keep our options open and minds agile.

It is clear that to serve and inspire the new-age shoppers, retailers and brands need to re-think their conventional business models. Convenience is the name of the game, a feat that can be best achieved by getting the technology right. But, in creating a digital space that is more responsive to the consumer’s demands, retailers and brands must not forget that brick & mortar stores will not lose ground. Hence, while the online channels cater to the new-age consumer, the offline channels, too, have to be seamlessly integrated into the very design of a comprehensive business model.

Sustainability – a term used often, but rather sloppily! The concept of sustainability in the context of fashion and the business of fashion essentially has more connotations than one. From the ethical sourcing of raw materials for production to production itself, from the supply of the product to the end user to the subsequent upcycling of the product at the end of its lifecycle and in all that, ensuring that those involved in the production process and whose craft is being employed are uplifted and provided for make sustainability a multi-faceted concept with no end to creativity and innovation. Thus, it becomes imperative for the brands of today and tomorrow to understand, in depth, the meaning of sustainable fashion and how best to be a part of the movement to make planet Earth a better place to live in.

With customers vying to shop from brands that understand the need to go green, companies must get creative not only in manufacturing and logistics but also in how they market their ‘green’ ideology to potential consumers. Today, technology is ruling the roost in the world of fashion and changing the retail landscape as we speak. Estimated to be worth more than US$3 trillion by the end of the decade, according to CB Insights’ Industry Analyst Consensus, the fashion sector is also one of the largest industries in the world with technology one of its biggest driving forces. From the metaverse to Non-fungible Tokens (NFTs), technology has turned the fashion industry on its head! Though the penetration of this high-tech digital universe is still at a nascent stage, it will be extremely exciting to see how willing brands are to adapt to it and how shoppers consume it.

Thus, at India Fashion Forum this year, we hope to learn from industry leaders, veterans and experts where the fashion sector is headed and the latest disruptions brands need to look out for.

‘The question isn’t who is going to let me; it’s who is going to stop me’ are the famous words of writer and philosopher Ayn Rand. The timelessness of this expression captivates the mind even today and forms the very essence of women leading industry and economy in India and across the world. Our issue this month thus pays a befitting ode to women entrepreneurs in the fashion world who have taken risks and fought many a battle to reach where they are today – successfully running companies and setting benchmarks for other aspiring women, and men, to follow.

Through our conversations with them, we take you through their journey in the Indian fashion sector, right from the beginning to where they stand today. These entrepreneurs and leaders share their experiences, stories and anecdotes with us, giving us a glimpse into the business of fashion and the women leading it. And amid all that glitz, we also bring to light the latest trends in the Indian women’s wear market, and the innovations that the changing season will bring with it.

With the new year comes new hope of a better time for the fashion retail business. And though the relentless coronavirus has made headlines once again, people are better equipped this year to deal with the menace and most have already reinforced their business plans to deal with the possible impact.

This year we, too, continue with the tradition of bringing out our special Brands in India issue – an opportunity for retailers to highlight their offerings to the fashion world. We do hope that we are able to bring businesses together to collaborate on new fronts and develop partnerships that make their business grow.

Year 2022 may also be a significant marker in the world of fashion technology and innovation. From omnichannel pursuits of brands to the metaverse of fashion, there’s much in store for the fashion retail sector in the country. E-commerce is also set to gain a greater market share as more and more people get more comfortable with shopping online and companies strive to ensure that their experience is as seamless as it is pleasant.

Our January issue also brings to the fore 10 trends in retail and e-commerce – some that have already set in and some that could make inroads this year – reshaping the retail world as we know it today. With this, we hope companies and brands are able to take a sneak peek into what’s shaping the retail sector across the world, and be well-prepared to adapt to the dynamic environment and take on new challenges.
As always, we hope you find this issue informative. We wish you all a happy new year!

The curtains may be closing on year 2021, but it has given us much to learn from and implement. The one-of-a-kind mix of challenges and opportunities that the year presented have made fashion businesses re-look at operations, making them more cost-efficient, and helped in eliminating wastage of both time and manpower. Powered by technology, India’s fashion industry is raring to enter the next year more experienced and better equipped to handle adversities.

In this issue, we get you a mix of invigorating discussions among industry experts on what matters in today’s world of fashion. Each of these deliberations, hosted at the Phygital Retail Convention in Mumbai earlier, bring out key insights on the industry. The knowledgesharing sessions delve on subjects such as the realignment of retail business in light of the COVID-19 pandemic and how agility & technology will rule the roost in times to come. These experts also help us understand the power of pleasing the customer in the postpandemic world, where fulfilment of orders will be a key differentiator.

Winter is here, and so is the season when brands get their warmest, trendiest products out, coupled with equally attractive fashion accessories – scarves, muffl ers and gloves. ‘The more, the merrier’ is the mantra this season and brands are ensuring that consumers are spoilt for choice when it comes to fabrics, textiles and patterns!

Our winter wear issue this year looks deep into the season’s fashion market that has come out of a rough year for business. With lockdowns everywhere and people forced to stay at home, winter wear was hardly something the Indian consumer was keen on investing in last year. But, as has been true for other seasonal fashionthis year, winter wear, too, is seeing a surge in demand primarily driven by people stepping out of their homes to go to work or enjoying their workcations. Demand is also being driven by the need to evolve their style quotient this year, infl uenced by social media and rising spending power. As consumers look to fashion comfortable silhouettes and oversized jackets, we look to decode further the marketing trends this season that brands are resorting to and how they are setting their pricing strategies to make products aff ordable and business profi table.

The Indian festive season, one of the longest in the world, has breathed new life into the Indian fashion retail and e-commerce segments. While last year the festivities were sombre as people grappled with the impact of COVID-19 on lives and livelihoods, this year there is more than a mere glimmer of hope in the atmosphere. People are eager to shop and have even upped their festive budgets even though gatherings are expected to be small, intimate affairs. Clothing and accessories are forecast to be the top-selling categories in this quarter.

Riding on the back of this zeal are fashion brands that are anxious to please the customer with new occasion-wear collections and strike the right chord though digitised marketing. This festive season, brands hope to have riveting conversations with visitors through social media. With reports predicting customers leaning towards online shopping, they are all geared up to get their message across and off er the customer a seamless shopping experience. Supply and distribution strategies have also been revamped for the customer’s ease and convenience. A smooth distribution network is being complemented by well-stocked warehouses and any unforeseen shortfall in either the online or offline availability of products is equipped to be met with surplus from the other.

As the retail industry is slowly moving towards recovery, after the debacle caused by the second wave of the pandemic, retailers are once again pinning their hopes on the festive season. Undoubtedly, there has been a strong response in the stores and many brands (including apparel)are witnessing good sales in the last few months. Despite this, there is double excitement for the festive season, which is a very good news for the retail industry.

The year 2020, festive season accelerated sales and therefore, retailers have high hopes of reaching double growth in this season. Ethnic wear has always been a forefront in the festive wear section and ethnic brands will once again be in demand. The increasing consumer demand of the Indian wear segment can be estimated with the increasing scale of brands like Manyavar, Soch, W, Fabindia etc. These brands focus on making the shopping experience easy and are coming up with ideas like fusion wear, which is both Indian and easy to carry.

Online presence of big ethnic wear brands and acceptance of ethnic wear among youth have also given rise to this sector. Men’s and women’s ethnic wear together contribute around 90 percent to the sector. The increasing acceptability of people towards Indian wear has given rise to the segment.

Innerwear as a fashion category has certainly come of age in India. And it is now marketed, innovated upon and retailed like any outerwear fashion category — with product differentiation, digital science, marketing differentiation quite strongly at play.

Innerwear as an informed, conscious fashion choice owes much to digital evolution and rapidly growing customer awareness, for sure.
No longer hesitant in expressing their opinions on a category that forms an essential part of their wardrobe, women — and men — are seeking to discover, explore and experiment with intimates as well. Innerwear, finally, is out of the closet and is taking giant strides to becoming an exclusive fashion category in India.

The evolution is apparent in both the market and the consumer. While the consumer righteously considers innerwear as a fashion statement today, the market too has emancipated itself from its unorganised retail hegemony. The innerwear industry is now amongst the most lucrative segments in apparel fashion for brands, retailers and investors alike. The rapid transformation of the category has led it to branch out into several sub-categories, with each of them setting standards on their own now. Also, a slew of international, young and dynamic national brands has impinged on the arena, ushering in a phenomenal trend that has compelled the entire industry to spruce up offerings both in terms of products as well as experiences.

April 2024

March 2024

February 2024

January 2024

December 2023

November 2023

October 2023

September 2023

August 2023

July 2023

June 2023

May 2023

April 2023

March 2023

February 2023

January 2023

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.

1. Sie stimmen zu, dass die Nutzung von Magzter.com, der Anwendung und ihren Diensten ausschließlich auf Ihr eigenes Risiko erfolgt. Weder Magzter.com noch seine Partner, Mitarbeiter oder Drittanbieter von Inhalten garantieren, dass der Dienst völlig unterbrechungsfrei, fehlerfrei oder narrensicher gegen betrügerische Aktivitäten ist. Sie garantieren auch nicht, dass Sie genau die Ergebnisse erhalten, die von der Website oder dem Produkt erwartet oder versprochen werden.

11. DER DIENST UND ALLE VERÖFFENTLICHUNGEN WERDEN „WIE BESEHEN“ UND „WIE VERFÜGBAR“ ZUR VERFÜGUNG GESTELLT. MAGZTER, SEINE TOCHTERGESELLSCHAFTEN, LIEFERANTEN, LIZENZGEBER UND VERTRETER SCHLIESSEN AUSDRÜCKLICH ALLE GEWÄHRLEISTUNGEN JEGLICHER ART AUS, OB AUSDRÜCKLICH ODER STILLSCHWEIGEND, EINSCHLIESSLICH, ABER NICHT BESCHRÄNKT AUF DIE STILLSCHWEIGENDEN GEWÄHRLEISTUNGEN DER MARKTGÄNGIGKEIT, EIGNUNG FÜR EINEN BESTIMMTEN ZWECK UND NICHTVERLETZUNG. Ohne das Vorstehende einzuschränken, übernehmen weder Magzter noch seine verbundenen Unternehmen, Lieferanten, Lizenzgeber oder Vertreter eine Garantie dafür, dass (i) der Dienst Ihren Anforderungen entspricht, (ii) der Dienst unterbrechungsfrei, pünktlich, sicher oder fehlerfrei verfügbar ist, ( III) DIE INFORMATIONEN, DIE DURCH DIE NUTZUNG DES DIENSTES ERHALTEN ODER IN DEN VERÖFFENTLICHUNGEN ENTHALTEN WERDEN KÖNNEN, RICHTIG ODER ZUVERLÄSSIG SIND, ODER (IV) DIE QUALITÄT JEGLICHER VERÖFFENTLICHUNGEN ODER DES DIENSTES IHREN ERWARTUNGEN ENTSPRECHEN. SIE SIND ALLEIN VERANTWORTLICH, EINE ZUVERLÄSSIGE INTERNETVERBINDUNG UND IHR GERÄT ZU ERHALTEN UND AUFZUBEWAHREN. MAGZTER IST NICHT VERANTWORTLICH, WENN SIE INHALTE NICHT HERUNTERLADEN KÖNNEN. JEGLICHES HERUNTERLADEN ODER ANDERWEITIGE ERHALTEN VON MATERIALIEN DURCH DIE NUTZUNG DES DIENSTES ERFOLGT NACH IHREM EIGENEN ERMESSEN UND AUF IHR RISIKO. SIE SIND ALLEIN VERANTWORTLICH FÜR SCHÄDEN AN IHREM COMPUTERSYSTEM ODER MOBILEN GERÄT ODER DATENVERLUST, DIE AUS DEM HERUNTERLADEN SOLCHER MATERIALIEN ENTSTEHEN. KEINE RATSCHLÄGE ODER INFORMATIONEN, OB MÜNDLICH ODER SCHRIFTLICH, DIE SIE VON MAGZTER ODER ÜBER DEN DIENST ERHALTEN, BEGRÜNDEN EINE GARANTIE.

2. Sie werden diese Informationen pflegen und umgehend aktualisieren, um sicherzustellen, dass sie wahr, genau, aktuell und vollständig sind. Sie sind dafür verantwortlich, die Vertraulichkeit Ihres Kontos und Passworts zu wahren und den Zugriff auf Ihren Computer einzuschränken, und Sie erklären sich damit einverstanden, die Verantwortung für alle Aktivitäten zu übernehmen, die unter Ihrem Konto stattfinden, einschließlich der Auswahl und Nutzung aller Inhalte und Dienste.

3. In keinem Fall haften Magzter.com oder eine natürliche oder juristische Person oder ein Dritter, der an der Erstellung, Produktion und Verbreitung der Inhalte auf der Website und der Anwendung beteiligt ist, vertraglich oder gesetzlich für Schäden, einschließlich, aber nicht beschränkt auf, direkte, indirekte, zufällige, besondere und Folgeschäden, die Ihnen während oder bei der Nutzung von Magzter.com entstehen. Durch die Registrierung auf der Website oder das Herunterladen der Anwendung erklären Sie sich damit einverstanden, dass die in diesem Abschnitt genannten Bestimmungen für die gesamte Nutzung und den Inhalt der Website und der Anwendung gelten.

3. Ohne vorherige schriftliche oder autorisierte Genehmigung von Magzter dürfen Sie die von Magzter erhaltenen Inhalte nicht ändern, kopieren, verbreiten oder verkaufen, da alles, was hier veröffentlicht wird, Eigentum von Magzter oder seinen Lizenzgebern ist. Da eine solche unbefugte Nutzung auch gegen geltende Gesetze, einschließlich Urheber- und Markenrecht, verstoßen kann, verbietet Magzter dies streng und sperrt Ihren Zugang und Ihr Konto, wenn eine solche illegale Aktivität nachgewiesen oder entdeckt wird. Sie sollten auch für die durch diese unerlaubten Aktivitäten verursachten Schäden haftbar gemacht werden. Sofern vom rechtmäßigen Eigentümer der Veröffentlichung nicht gestattet, erkennen Sie an, dass Sie durch das Herunterladen von Veröffentlichungen, auf die Sie über den Dienst zugreifen, keine Eigentumsrechte erwerben. Sofern nicht ausdrücklich durch das Urheberrechtsgesetz vorgeschrieben oder durch die Funktionen des Dienstes erlaubt, dürfen Sie diese nicht verändern, zurückentwickeln, veröffentlichen, übertragen, anzeigen, an der Übertragung oder dem Verkauf teilnehmen, davon abgeleitete Werke erstellen oder sie in irgendeiner Weise kommerziell nutzen oder bereitstellen ohne die ausdrückliche Genehmigung von Magzter und dem Eigentümer dieser Inhalte an Dritte weiterzugeben. Wir gewähren Ihnen keinerlei Lizenzen, weder ausdrücklich noch stillschweigend, am geistigen Eigentum von Magzter oder den Lizenzgebern von Magzter.

5. Sie erkennen ausdrücklich an, dass Magzter.com nicht für verleumderisches, beleidigendes oder rechtswidriges Verhalten anderer Nutzer oder Dritter oder deren Inhalte jeglicher Art haftet und dass das Verletzungsrisiko aus dem Vorstehenden vollständig bei Ihnen liegt.

8. Magzter behält sich alle Rechte vor, die von Ihnen veröffentlichten und eingegebenen Inhalte zu überwachen, um festzustellen, ob Sie diese Allgemeinen Geschäftsbedingungen und andere von Magzter festgelegte Betriebsregeln einhalten. Magzter hat das Recht, über die Inhalte zu entscheiden und diese nach eigenem Ermessen zu löschen.

9. Magzter ist ein Vertreiber und KEIN Herausgeber der Veröffentlichungen und daher hat Magzter keine redaktionelle Kontrolle über den Inhalt, einschließlich Meinungen, Ratschläge, Aussagen, Dienstleistungen, Angebote usw., der in den Magazinen dargestellt wird. Daher übernimmt Magzter keine Verantwortung für die Richtigkeit oder Zuverlässigkeit der darin enthaltenen oder über den Dienst zur Verfügung gestellten Informationen oder Fakten, die nicht von autorisierten Magzter-Mitarbeitern im Rahmen ihrer offiziellen Befugnisse bereitgestellt werden. Dementsprechend haben wir keine redaktionelle Kontrolle über die Veröffentlichungen. Alle Meinungen, Ratschläge, Aussagen, Dienstleistungen, Angebote oder andere Informationen oder Inhalte, die von Dritten geäußert oder zur Verfügung gestellt werden, einschließlich derjenigen, die in den vom Dienst angebotenen Veröffentlichungen gemacht werden, sind die des jeweiligen Autors bzw. der jeweiligen Autoren oder Herausgeber und nicht von Magzter. Magzter haftet nicht für Verluste oder Schäden, die dadurch entstehen, dass Sie sich auf Informationen verlassen, die Sie über den Dienst oder aus den Veröffentlichungen erhalten. Der Dienst kann Links zu anderen Internetseiten und Ressourcen Dritter enthalten und Magzter übernimmt keine Verantwortung oder Haftung für die auf solchen verlinkten Websites verfügbaren Mitteilungen oder Materialien. Diese Links werden nur zu Ihrer Bequemlichkeit bereitgestellt. Es liegt in Ihrer alleinigen Verantwortung, die Allgemeinen Geschäftsbedingungen zu verstehen, die gelten, wenn Sie die Website eines Drittanbieters besuchen oder über diese eine Bestellung aufgeben.

 Einzelheiten zum anstößigen Inhalt, einschließlich seines Links auf unserer Plattform

 Laden Sie Ihre Lieblingstitel herunter und lesen Sie sie offline, jederzeit und überall

 Schenken Sie Ihren Lieben sofort eine Magzter-Geschenkkarte und geben Sie ihnen die Freiheit, ihre Lieblingszeitschriften und -zeitungen aus Tausenden von Bestsellern zu lesen.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Schenken Sie Ihren Liebsten eine Magzter-Geschenkkarte, die sie umgehen erhalten, und geben Sie ihnen die Freiheit, ihre Lieblingsmagazine aus {{magCount}} internationalen Bestseller-Titeln zu lesen.

Girish Ramdas ist Mitbegründer und CEO von Magzter, einem in New York ansässigen Startup, das im globalen digitalen Verlagsgeschäft für Aufsehen gesorgt hat. Magzter hat seit seiner Einführung im Jahr 2011 80 Millionen Nutzer aus mehr als 150 Ländern mit Tausenden von Zeitschriften, Zeitungen und Büchern von mehr als 4.500 Verlagen weltweit. Er verfügt über mehr als 25 Jahre Erfahrung im plattformübergreifenden Publishing, einschließlich Print-, Mobil- und Webentwicklung. In dieser Zeit war er Mitbegründer und Leiter von drei erfolgreichen Start-up-Unternehmen. Er hat Zeitschriftenunternehmen die Digitalisierung ermöglicht und hilft ihnen, ihre Inhalte in der digitalen Welt zu monetarisieren. Girishs umfassende Branchenerfahrung in Online-, Mobil- und Verlagsökosystemen hat ihn zu einem Experten für die Akquise, Vermarktung und Monetarisierung digitaler Inhalte auf allen Plattformen weltweit gemacht.

 Für den Fall, dass Sie auf unserer Plattform auf anstößige Inhalte stoßen, haben wir eine Beschwerderichtlinie eingeführt, um auf Ihre Bedenken einzugehen.

Magzter Inc. (”Unternehmen”, ”wir”, ”uns” oder ”unser”) weiß, dass es Ihnen wichtig ist, wie Ihre persönlichen Daten verwendet und weitergegeben werden. Bitte lesen Sie die folgende Datenschutzrichtlinie (die ”Richtlinie”), um mehr über unsere Datenschutzpraktiken zu erfahren.Indem Sie eine der vom Unternehmen betriebenen Websites und deren Subdomains besuchen oder eine unserer mobilen Anwendungen und anderen Methoden der Inhaltsverteilung(zusammen der ”Dienst”) nutzen, erkennen Sie an, dass Sie die dargelegten Praktiken und Richtlinien akzeptieren in dieser Richtlinie und Sie stimmen hiermit zu, dass wir Ihre Daten auf die folgende Weise sammeln, verwenden und weitergeben.

Magzter Inc. ist der weltweit größte und am schnellsten wachsende plattformübergreifende digitale Zeitungskiosk mit Selbstbedienung mit über 80 Millionen Nutzern seit seiner Gründung im Jahr 2011 und Tausenden von Zeitschriften und Zeitungen in über 40 Kategorien und über 60 Sprachen. Magzter hat seinen Hauptsitz in New York und ist vor Ort in Amsterdam, London, Mexiko-Stadt, Chennai, Mumbai, Neu-Delhi, Bengaluru und Singapur vertreten und wird bald in andere Länder expandieren. Magzter wurde im Juni 2011 von den globalen Unternehmern Girish Ramdas und Vijay Radhakrishnan gegründet und ermöglicht Zeitschriften- und Zeitungsverlagen auf der ganzen Welt, digitale Ausgaben ihrer Titel zu erstellen und an globale Verbraucher zu liefern.

 Magzter ist bestrebt, unseren Benutzern eine sichere Plattform bereitzustellen. Bitte beachten Sie, dass Magzter lediglich eine Plattform für Verlage zur Verbreitung ihrer Inhalte ist. Wir kontrollieren oder unterstützen die auf unserer Plattform veröffentlichten Inhalte nicht. Wir können nicht für die Handlungen unserer Herausgeber oder deren Inhalte verantwortlich gemacht werden.

Magzter ist nicht dafür verantwortlich, eine Partei zu entschädigen, die aufgrund eines Inhalts oder eines Teils des Inhalts, der ihre Rechte verletzt, Schäden oder Kosten erlitten hat. Magzter haftet nicht für zivilrechtliche Schritte wegen Rechtsverletzungen, die durch einen Inhalt oder einen Teil des Inhalts verursacht werden, der die Rechte Dritter verletzt.

Magzter bietet den weltweit größten ”All-You-Can-Read” - Abonnementdienst namens Magzter GOLD an, der digitalen Lesern zu einem monatlichen Abonnementpreis unbegrenzten Zugriff auf mehr als 8.000 Zeitschriften und Zeitungen bietet.Darüber hinaus verfügt Magzter mit der bahnbrechenden ezRead 2.0 - Funktion für seine Apps über die größte Anzahl an Geschichten weltweit.Nutzer von Smartphones und Mobilgeräten mit kleinem Bildschirm können die Zeitschrifteninhalte so genießen, wie sie gedacht sind, nämlich mit Artikeltext Es ist leicht zu lesen und wird von atemberaubenden Videos und hochauflösenden Fotos begleitet.

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Bitte füllen Sie dieses Formular aus, falls Sie Hilfe bei der Veröffentlichung Ihrer Inhalte auf Magzter benötigen

 Vor Magzter war er Präsident von Dot Com Infoway (DCI) und Galatta Media. Zu seinen Aufgaben gehörten strategisches Marketing, Partnerschaftsentwicklung und die weltweite Monetarisierung von Inhalten. DCI wuchs von einem kleinen Team von 3 im Jahr 2000 auf 300 im Jahr 2011 und beschäftigte sich mit der Web-, Software- und App-Entwicklung für Kunden auf der ganzen Welt.

Seit der Einführung hat sich Magzter dazu verpflichtet, mit globalen Organisationen zusammenzuarbeiten, um die bestmögliche Zeitungskiosk-Technologie und den besten Service für unsere Kunden anzubieten. Egal, ob Sie Magazin-Abos für Ihren Kundenstamm anbieten oder einfach nur mehr erfahren möchten, engagiert sich Magzter für das Wachstum Ihres Unternehmens. Um mehr zu erfahren, füllen Sie bitte den folgenden Fragebogen aus:

 Das DMCA ermöglicht es uns, die entfernten Inhalte wiederherzustellen, wenn die Partei, die die ursprüngliche DMCA-Mitteilung eingereicht hat, nicht innerhalb von zehn Werktagen nach Erhalt der Kopie Ihrer Gegendarstellung eine gerichtliche Klage gegen Sie einreicht.

Diese Richtlinie deckt den Umgang des Unternehmens mit personenbezogenen Daten(”personenbezogene Daten”) und anderen Informationen über Sie und Ihren Computer oder Ihr Gerät ab, die das Unternehmen erfasst, wenn Sie auf den Dienst zugreifen. Wir können personenbezogene Daten von Ihnen erfassen, wie nachstehend ausführlicher erläutert, und wir verwenden diese personenbezogenen Daten intern im Zusammenhang mit unseren Diensten, unter anderem zur Personalisierung, Bereitstellung und Verbesserung unserer Produkte, Dienste, Inhalte und Werbung und um Ihnen die Möglichkeit zu geben um ein Benutzerkonto und -profil einzurichten, um Sie zu kontaktieren, um Ihre Anfragen für bestimmte Produkte und Dienstleistungen zu erfüllen und um zu analysieren, wie Sie die Dienste nutzen. In bestimmten Fällen geben wir möglicherweise einige personenbezogene Daten auch an Dritte weiter, jedoch nur wie in Punkt 4 beschrieben.

Dieser Titel ist in Ihrem Magzter GOLD-Abonnement enthalten

 Analysieren Sie die Qualität von Inhalten und geben Sie den Herausgebern entsprechendes Feedback

 Wir haben einen Beschwerdebeauftragten benannt, der alle Beschwerden im Zusammenhang mit anstößigen Inhalten bearbeitet.

 Wir bitten Sie, jede Beschwerde im Zusammenhang mit anstößigen Inhalten per E-Mail an die oben genannte E-Mail-Adresse an den Beschwerdebeauftragten zu richten. Wir bitten Sie außerdem um die Angabe der folgenden Angaben, wenn Sie eine Beschwerde einreichen

und die App, die Ihnen die Möglichkeit bietet, verschiedene Zeitschriften, Bücher, Nachrichten sowie magazin- und publikationsbezogene Inhalte (gemeinsam als „Veröffentlichungen“ bezeichnet) zu bestellen, zu abonnieren und deren Lieferung zu erhalten und sich diese digitalen Versionen der Veröffentlichungen liefern zu lassen

C.Wir sammeln auch Informationen im Zusammenhang mit Ihrer Nutzung der Anwendung, um personalisierte Empfehlungen abgeben zu können.Wenn Sie uns die Zugangsdaten für Ihr Drittanbieterkonto zur Verfügung stellen, verstehen Sie, dass einige Inhalte und / oder Informationen in diesen Konten(”Drittanbieterkontoinformationen”) möglicherweise an Ihr Konto bei uns und an dieses Drittanbieterkonto übermittelt werden, wenn Sie solche Übertragungen autorisieren An den Dienst übermittelte Informationen fallen unter diese Richtlinie.

 F. Die von uns erfassten personenbezogenen Daten ermöglichen es uns, auf Ihre Anfragen zu reagieren, unsere Produkte und Dienstleistungen zu verbessern, die Werbung und Inhalte, die Sie sehen, anzupassen und mit Ihnen über neue Produkte zu kommunizieren.

ist der weltweit größte und am schnellsten wachsende plattformübergreifende digitale Zeitungskiosk mit Selbstbedienung mit über 85 Millionen Nutzern seit seiner Gründung im Jahr 2011 und Tausenden von Zeitschriften und Zeitungen in über 40 Kategorien und über 60 Sprachen. Magzter hat seinen Hauptsitz in New York und ist vor Ort in Amsterdam, London, Mexiko-Stadt, Chennai, Mumbai, Neu-Delhi, Bengaluru und Singapur vertreten und wird bald in andere Länder expandieren. Magzter wurde im Juni 2011 von den globalen Unternehmern Girish Ramdas und Vijay Radhakrishnan gegründet und ermöglicht Zeitschriften- und Zeitungsverlagen auf der ganzen Welt, digitale Ausgaben ihrer Titel zu erstellen und an globale Verbraucher zu liefern.

 N. Wir verwenden Nutzungsinformationen auch, um sicherzustellen, dass Benutzer unsere Nutzungsbedingungen einhalten. Mithilfe der Nutzungsinformationen eines Benutzers können wir beispielsweise bestätigen, dass ein Benutzer eine Zeitschrift oder andere Inhalte nur zulässig oft oder auf eine zulässige Anzahl von Geräten herunterlädt.

 Damit erhalten digitale Leser zum monatlichen Abonnementpreis uneingeschränkten Zugriff auf über 8.000 Zeitschriften und Zeitungen. Darüber hinaus verfügt Magzter mit der bahnbrechenden ezRead 2.0-Funktion für seine Apps über die größte Anzahl an Geschichten weltweit. Nutzer von Smartphones und Mobilgeräten mit kleinem Bildschirm können die Zeitschrifteninhalte so genießen, wie sie gedacht sind, nämlich mit Artikeltext Es ist leicht zu lesen und wird von atemberaubenden Videos und hochauflösenden Fotos begleitet.

Business Of Fashion - June 2019

Business Of Fashion - June 2019

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