In dieser Angelegenheit

MARKETING, COMMUNICATION, media and creativity are subjects that
are very close to my heart, for I have not only seen this sector first-hand
for more than two-and-a-half decades but am also an intrinsic part of
it. This issue, therefore holds a special meaning for me. In this edition,
where we continue to delve into the transformative effects of technology
across various sectors, we spotlight the dynamic world of marketing and
advertising that is pivotal in shaping consumer perceptions. This sector is
undergoing a rapid evolution with the integration of generative AI. The past
year has been particularly insightful. Despite a slowdown in several sectors,
including among Indian startups, companies like boAt and Noise have
boldly increased their advertising expenditures. This trend underscores
the broader realisation among marketers that robust investment in brand
building is critical, especially in times marked by global challenges and
uncertainties. It’s a strategic move that aims to solidify market presence
and ensure long-term business success.

BW Businessworld Magazine Description:

BW Businessworld is a fortnightly magazine that has been published since 1975. It is one of the most popular business magazines in India, and it is known for its in-depth reporting and analysis of the Indian business world. It also features interviews with leading business leaders and entrepreneurs. It's a guide to the ever-changing business landscape.

In every issue, you'll find:

* In-depth analysis: Get the latest insights on the big trends that are shaping the business world.
* Expert interviews: Hear from the thought leaders who are shaping the future of business.
* Case studies: Learn from the successes and failures of other businesses.
* Industry reports: Get the lowdown on the latest developments in your industry.
* And more: BW Businessworld also features articles on a variety of other topics, such as leadership, innovation, and technology.

BW Businessworld is a must-read for anyone who wants to make sense of the business world. It is the only magazine that provides comprehensive coverage of the latest trends and insights, from the perspective of the world's leading business thinkers.

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