Online ordering and delivery app DailyNinja has partnered with milk vendors to make the deliveries along with milk and managed to bring the cost to less than Rs. 3 per delivery.
The internet has revolutionized the way we make friends and connect with them, how we are entertained, and how we shop. From clothing and cosmetics to appliances and food, everything is available online and at your fingertips. The modern consumer is now used to convenience more than ever before. It therefore doesn’t come as a big surprise that we have used technology to simplify daily routine tasks and get our chores done wherever we can.
While e-commerce has captured a huge market share, online grocery shopping still remains relatively niche. Complexities arising with building supply chains that can deal with perishables, customer inertia in changing a habit are the major reasons for this. Yet, one can’t really argue that online grocery shopping isn’t a more convenient and hassle-free experience than buying groceries yourself.
It’s quite apparent that online grocery has certainly provided a lot of convenience to busy households. As you start valuing your time, it makes much more sense to buy groceries online. On the one hand, the new age e-grocers like Bigbasket and Grofers, with their huge assortment, have literally brought the supermarket at your doorstep whereas, on the other hand, daily delivery platforms like DailyNinja and Morningcart have taken care of last minute shoppings and subscription of perishable products like milk, tender coconuts, curd, bread, eggs, pooja flowers etc. You can also always bank on a good bargain and discounts as all e-grocers are price competitive and are trying to gain market share.
This story is from the May 2018 edition of Progressive Grocer.
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This story is from the May 2018 edition of Progressive Grocer.
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