PROMOD Launches First E-Origin Store in India

Focusing on hospitality and attention to detail, this first of its kind outlet ensures that the customer experiences the best styles within the store…

Charu Lamba

French fashion brand, PROMOD opened its first e-origin concept store in Mumbai’s Palladium Mall. Apart from France, India is the first country to experience this store format of the brand. The first PROMOD e-origin store was launched in Paris in March 2019. The new store at Palladium Mall, Mumbai is going to be one of the 15 e-origin stores that have been launched worldwide by the brand and place themselves firmly at the changing face of modern retail.

“Our customers often tell us that we simply feel good when we walk into a PROMOD store. And it is that feeling of comfort mixed with the experience of giving our shoppers a modern retail experience that we are aiming to achieve with the e-origin stores worldwide,” says Roberto Spadaro, Visual Merchandiser, PROMOD International.

What’s New?

Focusing on hospitality and attention to detail, this first of its kind outlet ensures that the customer experiences the best styles within the store. Digital tablets connected to large display screens, a wide and open entrance and free space to navigate the collection are the key features of its new store.

Interiors with an uber modern feel, open façades, modular fixtures and boutique inspired display table units define the new e-origin concept store. With the use of classic French inspired props and artful dashes of greenery, this 1,700 sq. ft. store aims to give shoppers an enchanting and joyful shopping experience.