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Senco Gold & Diamonds-The Embodiment of a Flourishing Franchising Model with 51 Stores Pan India
Suvankar Sen, Executive Director, Senco Gold & Diamonds talks about the successful franchise journey of his brand…

Tell us about your franchising journey.

The franchisee segment of Senco Gold & Diamonds segment has been growing steadily over the years. We have increased the number of franchisee stores to 51 in 2019. In addition to this, our COCO stores have also been given a conscious and dynamic boost and as a result we can now boast of a pan India presence with 54 stores. This year, our focus has been on re-aligning the franchise business by deep diving and improvising the core performing areas to enable it to become a better and successful business model.

What are the nuances that are typical to franchising operations in India?

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November 2019

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