Founded in 1999 as the first business of Alibaba Group, Alibaba.com is a leading wholesale marketplace for global trade committed to facilitating ‘Global Buy, Global Sell.’ Through the platform, millions of buyers and sellers across 200 countries and regions – trade agents, wholesalers, retailers, SMEs – can trade in over 40 major categories ranging from raw materials to component parts and even finished goods.
Alibaba.com established its India operations in 2008 and has since served millions of buyers and sellers. According to an analysis by the group, India ranks second in the top-20 buyer distribution list and first in the top-10 global seller distribution. Currently, Alibaba.com operates with a global network of 150 million registered members, connecting Indian SMEs with buyers across the world.
Alibaba plans to expand its Indian merchant-user base and create a powerful local e-commerce ecosystem for SMEs.
The focus on B2B in India is for businesses from India to do more for themselves outside of the local market.As a part of a deepening commitment towards India and in line with its partnership approach, the B2B platform, Alibaba.com, has introduced a successful reseller strategy in the country. By working with resellers, it’s localising its approach in the Indian market. The brand believes that by going through resellers, it will be able to tap their resources, networks and knowledge in order to more, efficiently and serve a burgeoning Indian SME community.
Its key focus is to introduce Indian merchants to the world, starting with China and then Southeast Asia. It is bringing products from Indian SMEs and brands on its platform to consumers not only in India but in China and then SE Asia.
In a freewheeling chat with IMAGES Retail, Denny Wang, Regional Director, B2B Business, South Asia, Alibaba.com explains how Alibaba is helping retailers in India grow.
This story is from the October 2019 edition of Images Retail.
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This story is from the October 2019 edition of Images Retail.
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