Great Eastern Retail Private Limited started in 1976 as a single store consumer electronics retailer. The first store came up in the CBD of Kolkata and then at the Dalhousie Square. The brand deals in refrigerators, fans and radios. The sole focus was to provide better customer convenience during the product purchase. The price range of products sold here made Great Eastern a runaway hit in the city.
Today, the brand has 56 stores in five states in India (West Bengal; Odisha; Rajasthan; Uttar Pradesh; Andhra Pradesh). Due to the warmth of the management and employees in dealing with customers, it has become one of the leading retailers of consumer electronic in Eastern India.
In an interaction with IMAGES Retail, Pulkit Baid, Director, Great Eastern Retail Pvt Ltd., talks about the journey of the brand, achievements, challenges and roadmap to future.
How big is the market for your product and what is the growth rate?
India’s Consumer electronics market is expected to reach `3 trillion by 2020 making the country one of the fastest growing consumer electronics markets in the world. As of now the CAGR is above 14 percent and is expected to grow rapidly.
What steps and strategies are you following to be the leader in your category?
We feel the consumer in the offline space wants experiential shopping. He wants to indulge in and experience the produ