With the change in shopping trends in Tier I & II cities, there is a wave of emerging aspirational brands in East India. The middle class consumer has been elevated to a higher level. There is a rapid transformation in the eastern India market – from a traditional customer base into a fashion conscious, brand-savvy market. The young generation is shopping and demanding both fashion and quality along with value for money. Junction Mall is an excellent effort to meet these expectations and demands of consumers.
In an exclusive interaction with IMAGES Retail, Arijit Chatterjee, COO, Junction Mall Durgapur, talks about talks about the innovations Junction Mall has adopted to offer a unique retail experience to consumers and the roadmap for the future.
Why are malls today turning into family entertainment centres? Every mall in present time has started designing or converting the mall to cater to the needs of visitors starting from shopping to food to entertainment to many services. Consumers look to a mall for more than just shopping now and the onus is on us to give them a reason to spend time at our establishments and become the destination of choice for them. Apart from shopping options, entertainment elements – like movies, experience zone, activity zone, rides, 12D movie, Horror House and more – and food options have both become an integrated part of the tenant mix.