Samir Modi launched 24Seven retail stores in 2005 as India’s first convenience store chain that stays open round the clock. These stores offer Indian consumers a completely international shopping experience with a wide range of products from ready-to-eat food, beverages, groceries provisions, various convenient services and a lot more 24 hours a day, seven days a week.
When Modi launched 24Seven, he marketed them as a one-stop shop for all daily and general necessities of the modern-day double-income family.
Talking about the journey of the brand, Modi says, “It has not been a smooth journey. We had to struggle a lot running a convenience store business in India which runs 24x7. We had to modify our retail strategies many times. In fact, we had to shut the business for over a year.”
However, the scenario changed in March 2017, when the government permitted shops to stay open round-the-clock. Sharing the secret of his brand’s survival and eventual success, Modi states, “Running a convenience store business is not as easy as running a supermarket or a bakery business. It requires a different skill set and different assortment of products to run it successfully.”
The company initially tied up with Indian Oil to open stores at their petrol stations, creating a fast turnaround service culture. Today, the brand has total 85 stores, including standalone stores, across Delhi and Chandigarh.