Images Retail
Samir Modi To Open 10000 24Seven Stores in 5 Years Tests Cashier Less Check Out Image Credit: Images Retail
Samir Modi To Open 10000 24Seven Stores in 5 Years Tests Cashier Less Check Out Image Credit: Images Retail

Samir Modi To Open 10,000 24Seven Stores in 5 Years; Tests Cashier-Less Check Out

Some of the tech-based innovations the brand is introducing in keeping with its revamped image include LCD screens, bar-code reading screens, digital bar-codes, self-service and food vending machines

Charu Lamba

Samir Modi launched 24Seven retail stores in 2005 as India’s first convenience store chain that stays open round the clock. These stores offer Indian consumers a completely international shopping experience with a wide range of products from ready-to-eat food, beverages, groceries provisions, various convenient services and a lot more 24 hours a day, seven days a week.

When Modi launched 24Seven, he marketed them as a one-stop shop for all daily and general necessities of the modern-day double-income family.

Talking about the journey of the brand, Modi says, “It has not been a smooth journey. We had to struggle a lot running a convenience store business in India which runs 24x7. We had to modify our retail strategies many times. In fact, we had to shut the business for over a year.”

However, the scenario changed in March 2017, when the government permitted shops to stay open round-the-clock. Sharing the secret of his brand’s survival and eventual success, Modi states, “Running a convenience store business is not as easy as running a supermarket or a bakery business. It requires a different skill set and different assortment of products to run it successfully.”

The company initially tied up with Indian Oil to open stores at their petrol stations, creating a fast turnaround service culture. Today, the brand has total 85 stores, including standalone stores, across Delhi and Chandigarh.


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