Breweries and Bands Collaborate on Beers Inspired by Song.
The first blending session happened backstage at the Roseland Theater in Portland, Ore., when Eric Salazar, wood cellar supervisor at New Belgium Brewing Company, delivered a few growlers of Stout and a few more of sour ales to the hard rock band Clutch, then on tour supporting Motor head. “I remember mixing a sample of what I thought Clutch beer might taste like, taking it upstairs, and watching Motor head just put it down,” says drummer Jean-Paul Gaster. “I thought the beer was pretty good, went back and mixed another one, and then another. By the end of the night I was pretty convinced that all of it tasted good.”
That was in 2011, when collaborations between breweries were already commonplace, but only a handful of breweries had taken the creative process further by developing beers with like minded musicians. “My idea was that there were a lot of brewery collaborations, but that it’s not just brewers who love and think a lot about beer, so we should probably bring somebody else into this picture,” Salazar says. “I had been talking to Clutch a lot at that time, and realized these guys think very deeply about beer and that they would be a good group for a collaboration.”
The result was Clutch, a wood aged American Wild Ale in New Belgium’s Lips of Faith series made from 80 percent Stout and 20 percent sour. Stock dried up within months of the limited edition beer’s release in August 2011, due at least in part to built in demand from two fan bases as well as the collaboration’s novelty.
This story is from the #121 (February 2017) edition of BeerAdvocate magazine.
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This story is from the #121 (February 2017) edition of BeerAdvocate magazine.
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