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Video Killed The Radio Star!

Let me clearly outline the problem and its components: Two sides to the coin – one side is internal focused organisation and its challenges and the other is consumer-facing opportunities

Ramesh Natarajan

BACK TO BASICS – LISTEN AND ACT FOR YOUR CUSTOMER

The theme is inspired by the first ever music video shown when MTV launched in 1981. Every generation looks for its heroes to take them forward, until reality knocks. Over the past few weeks, we’ve been doing a small controlled experiment – actually 2 of them together. Knocking on a multitude of channel doors of companies to see their hunger for new business on one side, taking in new ideas from consumers like me, on the other.

It was genuine stuff – this reach was done to medium and large brands, except it was via a channel randomly chosen – some via social media, some via missed calls in ads, and some via retail stores and so on.

THE QUICK SUMMARY

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April 2019