A group of some seven or eight patient young TikTokers surround Nagma Mirajkar. She smiles for a selfie, then does a fun pose. Tosses her hair for the next. She patiently gets through all the photos. We’re at the resurrected Razzberry Rhinoceros — or simply Razz — in Mumbai, a club located inside Juhu Hotel. The gentle murmurs of the late-afternoon sea vie for attention on one side; on the other, an excitable congregation of TikTok creators in bright clothes and stylishly coiffed manes. Dreams in their eyes, a touch of nervous excitement on their faces. Young women are walking around in breezy summer dresses as the city is in the throes of its pre-rain humid excess. The men have risibly spiked hair (the kind where the barber sets your head on fire — literally) and there’s a bunch of them in half-sleeved shirts with floral patterns. One guy is roaming around in a full-on suit. Everyone’s clutching on to metallic blue mocktails that are being handed around by a serving staff. The floor is soaked with sweat.
Bulky men in black T-shirts, blaring out instructions and updates on walkie-talkies, try to maintain order. An ambulance rests outside in case of any unfortunate mishaps. Mirajkar, a bona fide TikTok celebrity, is dressed in a fitting multicoloured striped pantsuit, with a matching shirt and big hoop earrings. This is the TikTok Creator’s Lab 2019, an event featuring short talks, workshops and interactive events, targeting the app&