Since the air is thick with sentimental reminiscence for the’90s thanks to the ubiquity of millennial content creators, we can’t help but yearn for the decade in all its kitschy, analog glory. As Verve pays homage to the era during which it was launched, Akhil Sood provides a reality check to remind us that while fondly looking back may be soothing, necessary even, it’s important to snap back to the present and keep our eyes trained on the future…
It’s become an internet catchphrase now: “Only ’90s kids will get this!” Attach any pointless relic from a bygone era to a post on social media, caption it with a nudging-winking sentimentality, and you’ll get thousands of young adults reminiscing over childhoods they remember fondly. And it needs to stop. Pagers. Nataraj pencils. Ramayan on TV on Sundays. F.R.I.E.N.D.S. Gaudy music videos on MTV. Floppy disks. Friendship wristbands, slam books and FLAMES. Sachin Tendulkar in Sharjah. Tazos and trump cards. WWF. That ‘blip-bloop’ sound your computer made when you connected to the internet using a landline. The Walkman. The Discman. Contra. It all needs to stop.
This is what our grandparents used to do when we were young: they’d prattle on endlessly about how much cheaper everything used to be back in their day, until we begged them to shut up. And here we are now, doing the exact same thing.
I should confess that I’m being a tad disingenuous here. I understand nostalgia intimately, and I’m well aware of its irresistible lure. Put two beers in me, fill up the room with people I grew up with, and I will probably spend the entire evening rhapsodising about Mango Bite, Tu Tu Main Main and that Onida ad or something, and how being in my thirties totally sucks.
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