There is a new fashion week that is accessible every week of the year, winter, summer, spring, Sundays and bank holidays included. It’s called AFW — or Airport Fashion Week.
If you belong to a certain generation you are likely to believe that 21st-century airports were built precisely to demonstrate to us that stars and beautiful people are never off-duty. Just like the Bollywood film titled Holiday: A Soldier Is Never OffDuty (2014). At any point in the globe, across time zones, you will spot a star sporting that airport look — and the said look will be clicked, Instagrammed and searched for in seconds, often adding a few thousand new social media followers to the account that shares it.
The airport look has many elements. It is casual but never grungy because millennials who ace this look are always polished even if they are channelling the ’90s. It is gender neutral. Key pieces are statement pieces. Statement bag. Statement sneakers. Statement headphones. Babies make a good statement too if they are your own and dressed in statement pieces.
The ‘look’ can spawn fashion looks or be widely copied. Insta girl and millennial star (87 million followers at last count) Kendall Jenner has widely followed travel looks. Here is one — orange tracksuit, oversized dark glasses, black sneakers and the glossiest ramp-ready ponytail since they invented hair serum. Basically you could dress in a detention