The new trend in beauty eschews an over-the-top philosophy in favour of a ‘less is more’ approach. Faye Remedios finds out why a pared-down routine is the way forward
The biggest storm to hit the beauty industry a couple of years ago was the Korean 10-step routine, which converted many a beauty enthusiast, all in the quest to get the oh-so-covetable ‘glass skin’ radiance that seems to be the birthright of every woman from this east asian country. but now, experts are realising that from a scientific perspective, this isn’t the best ritual to adopt if you truly want healthy skin. enter minimalist skincare, an approach that has found a deep-rooted appeal in several cultures. We delve a little deeper into this to find out if a minimalist routine really is the secret to looking and staying flawless.
The Swedes know the value of a simplified life, and have coined a name for this: lagom (pronounced car prom), which translates as ‘not too much, not too little’. This philosophy can extend to a beauty routine too as a means to achieve inner balance. Stress is believed to be the root cause of skin and hair woes. by releasing the hormone cortisol, it triggers inflammation and leads to thinning of strands. adopting a lifestyle that does away with excess can set you on the path to tranquility, thereby reducing stress and helping you get that elusive glow. The Japanese too believe in being unobscured by fussy extras and, like the Scandinavian ethos, use nature as the common denominator. Their beauty rituals, unlike their adventurous, bazillion-step Korean counterparts, focuses on few steps and simple but efficacious ingredients.
This story is from the February 2018 edition of Verve.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2018 edition of Verve.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.