Along Manhattan’s Fifth Avenue, near Rockefeller Center and St. Patrick’s Cathedral, is Longchamp’s new flagship store at the Olympic Tower. It is bright and gold, and occupies 4,000 square feet. This beautiful, two-storey shop is the stuff fashion dreams are made off, and the possibilities are endless.
Housed in the cinematically-designed Olympic Tower, the Longchamp flagship store is making a statement. With the upcoming new decade in style, it wishes to make sure that fashion lovers feel their presence. The structure is made of rows upon rows of protruding metal ribbons in champagne hues and soft golds. The idea was to build a gilded palace and shopping paradise for patrons of the French luxury house.
Upon entering, the light is inviting, and the visuals are similar to that of a branded utopia. Rows of bags, shoes and apparel hang side by side with artworks of Venezuelan artist Carlos Cruz-Diez. The focal point, a work entitled Transchromie Mécanique Aléatoire, explodes with color and works well with the linear elements of the new store.
As you discover the world of Longchamp, you are treated to women’s handbags, ready-to wear clothes, shoes, leather accessories, men’s collections, luggage, and other items you may not have realized Longchamp produces. The Fifth Avenue store contains the brand’s widest range of items in the United