The experience of buying a luxury watch should begin as soon as one enters the shop’s doors. A buyer (whether a seasoned collector or a first time watch owner) must be in the proper mood during shopping sessions. Lighting is important, as the first impression of a wristwatch is always its appearance. All timepieces should be lined up and properly displayed. The shop should feel like Willy Wonka’s factory for the high-powered businessman. “Is this right for me?” you may ask yourself when looking over the latest chronograph releases. It also helps if the store interiors feel like the official maison headquarters, whether in France or Switzerland. Most importantly, the staff must be well-versed. Timepiece lovers and collectors are a discriminating set. Retailers must be knowlegeable about each and every product on display.
Although the entire experience may sound stuffy, Swiss luxury watchmaker and chronograph specialist Breitling, along with their exclusive retailer partner Lucerne Group, is breaking barriers with a new shop at the recently renovated Podium Mall. A follow up to their boutique in Greenbelt 5, the new space is hip and modern, a reflection of the brand’s uncompromising vision for innovation. It is 543 square feet and is finished with American walnut floors and Quadrillo wood paneling. The walls are adorned with pop art paintings by New York City-based artist Kevin T. Kelly, who was commissioned to recall th