Can you please elaborate the business model of PAYBACK in India?
PAYBACK, the coalition loyalty program in Europe entered the Indian market in 2010. being a multi-brand loyalty program, PAYBACK offers its members a multitude of benefits over traditional, stand-alone customer loyalty schemes. It has over 50 partners including affiliate brands participating in the PAYBACK Network across categories in-store, online, and mobile apps namely ICICI bank, big bazaar, American express, bookMyShow, brand factory, Central, ozone, Home Town, HPCL, Tripadvisor, food bazaar, eBay, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference. Other benefits include discounts on purchases through points earned or through coupons and special offers.
PAYBACK is the first to launch the Mobile Identifier as the unique customer identifier. The company reaches to its audiences across platforms and various customer interfaces by combining engaging communication that is contextual, personalized and real-time. Thereby, building a robust engagement strategy between brand, partners, and the customer. The mechanism behind PAYBACK loyalty program and points is simple and if utilized properly, one can avail multitude of benefits across several leading brands. The brand has received an overwhelming response in the country with over 100 million custome