Jamie Does Juicy

That’s Jamie Mizrahi, the new creative director for Juicy Couture. She’s just 29—and has excellent style tips for you.

- Lauren Chan

When I was a kid,” says Jamie Mizrahi, “my best friend’s grandmother was friends with Pam [Skaist-Levy] and Gela [Nash-Taylor], the founders of Juicy Couture. They would send her tons of tracksuits for us, which was like someone sending a billion dollars.” Needless to say, in Mizrahi—who, pause to be impressed, is only 29—Juicy has found the perfect new creative director. Her day-one plans? “Updating the silhouettes of the iconic pieces,” she says. “I’m really excited about the high-waisted track pants and pullover hoodies.” Next up: seasonal jewelry collabs, a men’s line, and customizable styles.