As I set foot in the Mall at Bay Plaza in the Bronx, New York, my sneakers were soaked through to my socks from an angry rainstorm. I made my way into the Ulta store, squeaking a trail of water with each step. And there she was, 22-year old model Halima Aden, looking as if she&rsquo;d stepped right off the set of a glossy fashion editorial&mdash;or at the very least had an ability to walk between raindrops. (In fact, the UNICEF ambassador had just come from a Forbes event that morning.) She was wearing spindly high heels, a long, swishing dress, and a silver hijab, its loose end spilling over her right shoulder like a long braid.With her high cheekbones, bright, lively eyes, and quick smile, it&rsquo;s not hard to imagine why Aden is a Sports Illustrated model. (She was the first to wear both a burkini and a hijab in her SI spread.) I, like the smattering of shoppers in the store, was standing shyly to the side, in awe of her presence, when I remembered that we were there to shop together. And that I should probably introduce myself. Aden swept me into a tight hug, and just like that, we were off. Her first-ever beauty purchase, she told me, was a glittery, rollerball lip gloss she picked up at Kmart, chaperoned by her older sister. Aden was 12 years old at the time, though her mom wouldn&rsquo;t allow her to wear makeup in earnest until she was 17. As a 13-year-old, though, she got ahold of a contraband tube of lipstick and eyeliner and used them to create a full face of makeup: The lipstick pinch-hit as blush and eye shadow; the eyeliner doubled as a brow thickener. Her stash was quickly discovered and confiscated by her mother, but it&rsquo;s something she sounds grateful for in retrospect. &ldquo;I knew what makeup was, but I didn&rsquo;t exactly learn how to apply it until I was much older. It&rsquo;s not like nowadays, where the kids are like, &lsquo;I&rsquo;m six and I have a play makeup set.&rsquo; They already know about setting sprays and contouring. It&rsquo;s a different generation,&rdquo; she said. &ldquo;But once I did discover makeup, I completely went just crazy.&rdquo;<img src="https://magarticles.magzter.com/articles/8856/371778/5d80918e1d566/1568706921687.jpg"" owidth=1163 oheight=856" style="height:368px; width:500px" />We rounded a corner and in a very meta moment were confronted by a life-size portrait of Aden, looking like a modern-day mermaid in an Uoma Beauty ad, submerged in water save her head, upturned toward the sun and apparently luxuriating in gold eye shadow and a good lip gloss. &ldquo;Ah! That&rsquo;s me!&rdquo; she squealed. &ldquo;I remember this photo; I remember the day. Here I am, the goddess of the water. It&rsquo;s here, it&rsquo;s here!&rdquo; This was a shoot that, Aden told me, brought together the best Nigerian talent: models Rebecca Fabunmi and Aduke ShittaBey, as well as a Nigerian art director, a Nigerian video producer, and a Nigerian photographer. After all, it was the first campaign for this new line, founded, perhaps unsurprisingly, by a Nigerian-born woman. Uoma means &ldquo;beautiful&rdquo; in the Nigerian dialect Igbo, Aden said. I hoped it also would look beautiful because I had agreed to surrender my face to Aden&rsquo;s makeup-artistry skills. She did not disappoint. After massaging my face, she primed, concealed, and foundation it. Then: a glittering russet lid using the Black Magic Color Palette in Savage, hyperbolically sculpted cheekbones with the Double Take Contour Stick in Honey Honey (one end is a highlighter, the other a tawny cream), and just-ate-red-fruit lips thanks to the Boss Gloss Liquid Marble in Passion.The result was truly impressive. So much so that I suggested it could be her side hustle. But she told me she&rsquo;s been there, braided that: &ldquo;When I was 10, I started charging people to braid their hair. I charged $5 per head and then gradually, I figured out that adults were willing to pay $20 to get their hair braided. So I saved up&mdash;I was so proud of myself.&rdquo; Still, Aden draws the line at coloring hair. &ldquo;I&rsquo;m not trying to get sued!&rdquo; she said, laughing. But she&rsquo;s game to let other people experiment on her: She once let her cousin lighten her hair from its natural black to a Beyonc&eacute;inspired honey blonde (Aden was her guinea pig) and asked her aunt to turn it Rihanna-in-2010 red (after which Aden&rsquo;s hair fell out). &ldquo;A lot of hijabis, underneath, dye their hair,&rdquo; she said. &ldquo;I&rsquo;ve had red hair, blonde hair. We play around with hair color. The beautiful thing is that when it falls out, the world doesn&rsquo;t need to know.&rdquo; When we got to the hair-care aisles, Aden started hunting for something sticky. &ldquo;Another hijabi must-have, no matter what hair texture you have, is edge control,&rdquo; she explained. &ldquo;You have to lay down the baby hairs so they don&rsquo;t pop out.&rdquo; Aden&rsquo;s favorite is Murray&rsquo;s Edgewax Premium Gel With 100% Australian Beeswax. It&rsquo;s not carried in Ulta. But her face lit up when she noticed the rows of hair accessories (she relies on a steady diet of scrunchies and hair ties to keep her hair neat beneath her hijab) and hair spray: &ldquo;I really like the Chi hair spray to hold my hair in place after I put it in a ponytail. A misconception is that hijabis don&rsquo;t take care of their hair. Baby, I have just as many hair products as any other girl.&rdquo;

Supermodel Seeks Edge Control

The New Yorker

THE INSTIGATOR

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AMERICAN CHRONICLES - THE RIGHT TO HUG

PERSONAL HISTORY - TABULA RASA

A REPORTER AT LARGE - CONVICTION

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