 I&rsquo;ve had Laura Mercier Tinted Moisturizer in my makeup bag&mdash;and my travel makeup bag, and occasionally my desk drawer&mdash;for longer than I&rsquo;ve known my husband. (Impressive, considering our courtship lasted a full decade.) It&rsquo;s my most trusted beauty product: It makes my cheekbones look dewy but not obviously highlighted, and evens out my redness and sun spots without seeming makeup-y. So I was totally unprepared for the news that it would be discontinued and replaced by a new formula in stores this month. My first thought was, How many tubes should I stockpile to keep me covered until 2080? (I&rsquo;m planning a long life.) My second: Maybe I could give the new one a chance? Changing a brand-defining product is a high-stakes game&mdash; Laura Mercier herself rejected the first 67 iterations of this new formula. But because the original&rsquo;s sunscreens skewed chalky, its range of medium and dark shades was limited&mdash;an update was necessary. Turns out, updating the sunscreen technology expanded the range by five shades and made a higher SPF level possible (30, not 20). Chemists also tinkered with the base, adding moisturizing oils and removing parabens and silicones. When the new Tinted Moisturizer Natural Skin Perfectors finally arrived at our office, I gave samples to two fellow Allure editors: One whose golden medium-brown shade didn&rsquo;t exist in the old line immediately found a perfect match; the other hadn&rsquo;t been a fan of the OG&mdash;the formula didn&rsquo;t blend well over her very dry skin&mdash;but warmed off the bat to this more hydrating version. Feeling optimistic, I did a split-face test of the formulas. The difference was almost imperceptible, except that the new version made my cheekbones a little glowier. I have to admit&mdash;I might, possibly, like it better than the original.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.