Down To Earth
Allure|April 2019

You Love The Planet, But You Also Love All The Pretty Things—The Serums, The Sprays, The Palettes. Those Passions Can Coexist. And The Proof Is In This Guide To A More Sustainable Beauty Routine.

Cotton Codinha
Down To Earth

“Clean.” “Green.” “Natural.” For planet-conscious beauty consumers, these words can have a strong gravitational pull. But dear global citizens: The secret to saving our reefs and oceans, our forests and trees, is to do so with actions, not words. It all starts with your routine. Some actions can be small (don’t buy a new moisturizer until you’ve depleted the one you have). Some are big (seek out biodegradable or recyclable packages, or skip plastic packaging entirely). And some actions, of course, don’t rest with you, but with beauty companies. (Screaming into the void: Will anyone ever develop a truly earth-friendly mascara? Read on for intel.)

Ultimately, words like “clean,” “green,” and “natural” often have little to do with the buzzword we should really be focused on: “sustainable.” It’s the umbrella term for products that protect the planet’s resources, and the idea can seem, rather ironically, unsustainable. That’s precisely why we went straight to the women who are making a concerted effort, every day, in their own ways, to reduce their impact on the earth. They’re environmentalists, business owners, makeup artists—and they’re all unapologetic beauty enthusiasts.

THE ENVIRONMENTALIST

AMBER JACKSON

After earning her master’s degree at Scripps Institution of Oceanography, Jackson (and her classmate Emily Hazelwood) founded Blue Latitudes, an environmental consulting firm that helps energy companies determine whether decommissioned offshore-drilling structures can be turned into artificial reefs. She practically lives in the elements, which dictates her beauty regimen.

This story is from the April 2019 edition of Allure.

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This story is from the April 2019 edition of Allure.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.