WHAT GOLFER HASN&rsquo;T at some point self-diagnosed as schizophrenic? &ldquo;I played great on Saturday, but on Sunday it was like I&rsquo;d never held a club before.&rdquo; &ldquo;I&rsquo;ll stripe it on the range, but on the course it&rsquo;s like I&rsquo;m a different person.&rdquo; Severe cases of multiple-personality disorder, popularized in works such as The Strange Case of Dr. Jekyll and Mr. Hyde or pretty much any movie starring Jim Carrey, are rare. But there&rsquo;s growing research that suggests we all, to a degree, live with various selves. How we behave around our kids, our coworkers, our friends, strangers&mdash;after a triple bogey&mdash;indicates we are not always the same person.In Subpersonalities: The People Inside Us, the late Dr. John Rowan wrote that certain states of being are better than others depending on the situation, and when life is running well, we shift among our various selves. Though we are mostly oblivious to these transitions, they can be quite recognizable to a scientist who measures and maps brain activity.Could a golfer harness this insight to shoot lower scores? Absolutely, according to Dr. Debbie Crews, adjunct faculty and sport psychology consultant at Arizona State University, and Christopher Smith, PGA director of instruction at Eugene (Ore.) Country Club. Together, they&rsquo;re exploring the notion that who you are when you step up to hit a golf ball contributes greatly toward determining the outcome.&ldquo;Golf is about a transfer of energy, and so the state of being that begins that sequence of events, from mind to body to club to ball, is paramount,&rdquo; Crews says. If that all sounds a bit woo, remember, what matters to her is data. Crews will patiently stand on the practice range and listen to you talk about your feelings, but she&rsquo;d prefer your brain is hooked up to an Opti Brain, which, at the risk of oversimplifying, is a headband with sensors Crews has developed and made commercially available. The device can be adjusted to play music when certain brain-wave patterns are reached, so that users can train themselves to enter a desired mental space. It works better with putting and chipping than full swings, because the violent shock of striking a ball at high speed can overwhelm the system.Crews and Smith have found that most golfers, when lightly pressed, can rattle off five or six &ldquo;people&rdquo; who regularly inhabit their mind on the course. Crews and Smith encourage clients to give these people names: The Worrier, The Perfectionist, The Mute, The Showoff, The Victim, The Cheerleader and so on. Sometimes the names can be quite personal. One middle-handicapper cited Karate Guy, or the specific mental space he experiences in his other recreational pursuit. Another golfer summons Trial Lawyer&mdash;the capable and confident person he is at work.The challenge is to identify which &ldquo;person&rdquo; makes you hit the best golf shots. Aggression works great for some golfers but is disastrous for others. Fear can enhance or inhibit muscular coordination, depending on your personality. Same goes for technical thinking and so on. The beautiful part, according to Crews, is that most people are naturally great actors. She recalls a college golfer struggling with full swing yips, who was instantly cured when he pretended he was another player on his team whose swing he admired. Says Crews: &ldquo;When you step up to the ball, literally pretend you are the person you need to be.&rdquo;

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.