Entrepreneur
Powerful Women Sustainable Fashion AI Social Platform Statups Wonder Women Tech Entrepreneur Image Credit: Entrepreneur
Powerful Women Sustainable Fashion AI Social Platform Statups Wonder Women Tech Entrepreneur Image Credit: Entrepreneur

100 Powerful Women

Women know how to fight the good fight –and they won't back down until the job is done. Get to know 100 female-led businesses and brands that are creating change and redefining the rules of success.

Tracy Reese

Founder and designer/ Hope for Flowers

Tracy Reese has pushed to make beautiful, long-lasting clothing since launching her eponymous fashion line in 1998. But in 2019, she stepped back from the runways and rebooted her approach by introducing Hope for Flowers, a sustainable, ethical clothing line based in her hometown of Detroit. The line, born following a nine-month “crash course in sustainable design” as a CFDA + Lexus Fashion* Initiative resident, is a counterpoint to fast fashion. “Very inexpensive clothing comes at a huge price in terms of social issues and fair labor practices,” she says. “That’s not a part of the market I choose to be a part of. I haven’t, and I never will.” Hope for Flowers, now an Anthropologie exclusive (except for one boutique in Detroit), will launch a wholesale collection in spring 2020. Fabrics for the items sold at the Detroit retailer are made at a small factory in Flint, Mich., and Reese serves as chairman of the board of the Industrial Sewing and Innovation Center, which is leading efforts to open a new high-tech clothing factory in Detroit and by extension kick-start a local garment industry ecosystem. It’s Reese’s attempt to get designers and customers alike to do better by other people and the planet we all occupy. “If you&rsquo


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