DRAFTKINGS REALLY LIKES its odds. Since launching in 2012, the daily fantasy sports site has raised close to $650 million in funding, and has deftly navigated the thin legal line between skills-based games and gambling.
Now the company has finally entered the $150 billion sports betting market, thanks to the Supreme Court’s 2018 decision that allows states to legalize the practice. As a result, DraftKings is betting on itself, evident in its recent hiring spree (employee count has doubled) as well as its new Boston HQ. Designed by IA Interior Architects, the space includes production studios, custom tickers with real-time fantasy salaries and odds, and sports-themed “huddle” spaces. Employees’ time is focused not just on sports but on the community they can help foster among customers. And as staffers themselves regularly link up to watch games or join in-house fantasy contests, they all feel like part of a winning team.
BRIJAL PADIA/ VP, customer
This story is from the September 2019 edition of Entrepreneur.
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This story is from the September 2019 edition of Entrepreneur.
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