When Brands Are Better Together
Entrepreneur|June 2018

Dippin’ Dots and Doc Popcorn are opening an increasing number of joint locations— and sales are soaring.

Stephanie Schomer
When Brands Are Better Together

In the snack world, ice cream and popcorn might not sound like a winning combination. But according to Steve Rothenstein, senior director of franchise development for Dippin’ Dots, which also owns Doc Popcorn, the disparity between the two foods is what makes them a perfect match in the franchise world. Since 2015, Rothenstein has led a push to open kiosks featuring both brands, primarily in shopping malls, in an effort to appeal to more customers from a single space. So far, it’s working: More than 20 cobranded operations are currently open, seeing higher sales volumes than single- brand locations. By the end of 2018, that number of locations will double.

What makes these two brands work together?

This story is from the June 2018 edition of Entrepreneur.

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This story is from the June 2018 edition of Entrepreneur.

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