To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate, and cooperate.
Marketing for franchises is deceptively complicated. A brand must present one unified mission to its customers but also communicate it to communities through far-flung franchisees. It’s a big task, which is why many franchises use marketing agencies that specialize in franchising. “The more we know about a brand, how that brand makes money, and how its franchisees make money, the better we can build campaigns for it,” says Dawn Kane, CEO of one such firm, the Minneapolis-based Hot Dish Advertising. Here are the four marketing moves she says every franchise should make.
1/ One campaign to serve them all.
This story is from the June 2018 edition of Entrepreneur.
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This story is from the June 2018 edition of Entrepreneur.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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