Running a business is scary—and parts of it will always be scary. We asked six seasoned founders: What piece of entrepreneurship still terrifies you, and how do you face it?
1/ The money man
“I’m petrified of my accountant. Coming from a creative background, I’ve long managed to avoid dealing with finances. Now as CEO of a denim brand, I have to manage P&L statements and ensure that we are optimized at every level. Setting a standing appointment with my accountant every two weeks has made it a little less intimidating. Plus, every morning I check the previous day’s sales so we can actively adjust spend in real time and make smarter decisions.”
—SARAH AHMED, founder and CEO, Warp + Weft
2/ The stage
“Public speaking. It turns out I’m shy. People who know me never believe that, but when it comes to speaking in front of a crowd, I get very nervous. Some people are naturals, needing no prep at all. I, on the other hand, prep a lot. I probably overprepare. Once I get up there, I’m comfortable, but the anticipation is what I struggle with, and taking that extra time to thoroughly prep helps ease my mind.”
This story is from the April 2018 edition of Entrepreneur.
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This story is from the April 2018 edition of Entrepreneur.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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