If you’ve ever been a member of a networking group, you know that it usually takes time before you start to get referrals. Here are some things I learned during my time attending networking groups.
How to feel confident talking about your product
It doesn’t matter if you have had your business for 10 months or for 10 years, having to constantly talk about your products and/or services when introducing yourself to new people is a lot easier in a safe environment. At the networking group I attended, each week we would have to introduce ourselves and our products within 30 seconds to 2 minutes. Finding a way to come up with something new to say about the business, while also making sure to accurately describe what we offered, was challenging but incredibly rewarding when I was out in the real world talking to potential clients.
How to listen to others
In networking groups specifically, it’s important to actually listen when others are talking and explaining their product. Not only will it help you understand how different people market themselves (and what ways you think are more successful than others), but you might actually end up knowing someone who you could refer to them, and they might return the favor. Regardless of how it can benefit you, you can make strong, memorable connections by actually listening when other people are talking–plus it’s just good manners!