Search engines, like Google and Bing, are familiar tools that are used to make searches on the internet every day. But have you ever wondered how search engines determine which webpages come up first in searches, and how you can have your website show up first?
Search Engine Optimization requires a basic knowledge of how search engines work. Google and Bing use tools called “crawlers” or “bots” to search the entire internet for keywords used in searches. These crawlers will look for words in webpages’ content and the title of each webpage in order to try to understand how that content can be better found. For example, if someone searches for “pizza” on Google, Google’s crawlers will look for webpages that have the word “pizza” in their title and in the different pages of that website. If a webpage has the word “pizza” somewhere in the content, but the webpage is about someone’s trip to Canada and the page is titled “Canadian Explorations,” the search engine won’t list that page as one of the first results for that search.
Another thing that search engines look for are links from other websites to your website. If several websites contain links to a certain webpage that contains keywords that are related to that search, search engines will likely list that website higher in search results. Going back to the “pizza” example,