Startup 360°
Tender Cuts Farm Fresh Meats Image Credit: Startup 360°
Tender Cuts Farm Fresh Meats Image Credit: Startup 360°

Tender Cuts-Farm Fresh Meats

TenderCuts is a Chennai based tech-driven omni-channel meat company, founded in January 2016 by tech entrepreneur Nishanth Chandran, with a mission to provide fresh, antibiotic and hormone free meat by establishing direct partnerships with local farming and fishing communities and strong backward linkages to ensure that the meat travels the shortest distance to reach the end consumer, guaranteeing absolute freshness

The quality meat and sea-food conforms to FSSAI (Food Safety and Standards Authority of India) and WHO (World Health Organization) standards on the distribution and consumption of fresh–cut meat.

The company is setting new bench-marks in the fresh cuts meats industry with its first of its kind facility supported by robust inventory management systems, warehousing, storing and distribution.

The partners are integrated into a ‘just ecosystem’ of fair prices and timely payments, encouraging them to practice ethical farming, ensuring chemical free and preservative free produce.

TenderCuts has established numerous checks and quality controls right from he breeding of livestock to the processes of selection, cleaning and delivery. Rigorous quality measures include selection of meat through stringent grading and rigorous standardization and automated handling by a proficient well-trained team. Every step of bringing the meat to the customer, from farm to fork, is monitored to ensure best quality.


Nishanth is the Founder and CEO of TenderCuts (GFM Retail Pvt. Ltd), India’s first omni-channel fresh cuts meat and seafood company, started in 2016. A tech-innovator in the e-commerce space, Nishanth is an experienced and accomplished entrepreneur with a proven track record of building strong and successful companies, with innovation and technology infrastructure as his core competency, th

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