There's No Doubt That the Beauty of a Person Goes Beyond Her Physical Looks. Vasenta Selvanayagam Talks to Julie Bell, Executive Vice President of Global Marketing at Benefit Cosmetics on the Brand's Latest Initiative to Empower Malaysian Women and Shares What You Can Do to Make a Difference.
FEMALE: Can you tell us more about Benefit’s new campaign?
Julie: “This is our global philanthropy program called 'Bold is Beautiful' that we launched in 2015. It first kickstarted in the USA and UK, but our long-term plan is to roll it out in every country where Benefit is available. We started off with five countries but in 2019, we’re proud to say that we’ve successfully introduced this campaign in 21 countries around the globe. Our aim is to be able to give back to women who are in need and that’s one of the reasons why we’ve chosen to work with local organisations from different countries to make it a success.”
F: How long will the ‘Bold is Beautiful campaign run for?
This story is from the May 2019 edition of Female Malaysia.
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This story is from the May 2019 edition of Female Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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