One of the beauties of Facebook is that you can get instant gratification with a variety of money-making samples such as tips from property investors, small business experts and digital marketing gurus, and a plethora of miscellaneous social goop that seems to get stuck all over your social media pages.
It happens to me all the time. I’ll like a few posts and then BAM! Those people are everywhere in my Facebook feeds, Facebook ads, Google search ads and Google ads on other pages I visit. It’s called “retargeting”, and while it’s a wonderful marketing tool if you’re on the other side of the equation as a consumer it can get a little overwhelming at times.
Retargeting is when a marketer tracks your visit to their site by using a “pixel” embedded into its site or ad, and then tracks you everywhere you go on the internet like a bit of chewing gum on your inter-web shoes.
This story is from the September 2017 edition of Money Magazine Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2017 edition of Money Magazine Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Is the public market shrinking?
Australia needs a healthy stock market to give companies access to funds and to allow retail investors to build wealth.
India: three steps to transformation
Massive investment and extensive reforms turbocharge the economy.
The ballet of business
Changing direction, products, models and marketing is a hard task for a business. We chart what it takes to turn a business around, plus profile four successful pivots.
Save money and the planet
Could the high cost of living give us the incentive we need to reduce how much water and energy we use or waste? These eco-friendly household tips will help you do just that.
AI adoption is the new black
Artificial intelligence is set to reshape the commercial world, and small enterprises can’t afford to miss the boat.
Spam attack! Murky laws jam our inboxes
Unwanted marketing material is one of the pain points of modern life.
From rags to riches in style
Rich Tran sported a bowl cut until he was 14 years old and had no intention of becoming a hairdresser.
New work deals are killing the 'old' office
The Covid pandemic and the subsequent lockdowns accelerated the trend to more people working from home. It was a mixed experience.
Points taken: the truth about rewards
Can hopping between credit cards really boost your frequent flyer haul and give you cheap or free travel - or is it doing more harm than good behind the scenes? Money puts it to the test.
Shortcuts to own a home
Innovative ideas with a focus on low costs and sustainability could help solve the housing crunch.
