Raw Mango, the brainchild of designer Sanjay Garg was born out of a thought to relook fashion and design without any fixed notions. Born and brought up in Rajasthan, Garg found the roots for his designs in Indian philosophy and traditions, but he has always tried to break the boundaries of convention through his ideas and design.
SANJAY GARG WAS BORN AND RAISED IN A SMALL VILLAGE called Mubarikpur in Rajasthan. He studied in a Hindi-medium school because there wasn’t an English-medium school in his village. His frequent trips to the city of Jaipur brought on the realisation that he wanted to see more and learn more. This pushed him to complete his education from Jaipur. He then joined the Indian Institute of Crafts & Design, where he studied for a year. In the meantime, he got through the National Institute of Fashion Technology and moved there.
Garg’s journey with Raw Mango started about eight-and-a-half years ago. Before founding the brand in 2009, he worked for Shades of India for a few years. This was followed by a stint at the Ministry of Textiles, where he worked on a cluster development programme in Madhya Pradesh. This proved to be a turning point in his life. He decided to continue working with the weavers associated with the programme even after the project was terminated. This home-grown simplicity would eventually become the ethos of his brand.
Rooted in tradition
With Raw Mango, Garg has not only brought about a design revolution but has also managed to uplift an entire community by creating value for an existing but ignored product–the handloom sari.
“Though the handloom sari is worn by many women in India, the perception is that it has little scope in terms of innovation. We have adapted traditional designs to make them simple, sophisticated and distinctly contemporary, thereby creating a fresh new aesthetic that is both indigenous and modern,” explains Garg. Naturally then, over time, the brand Raw Mango has come to be identified with uniqueness, beauty and celebrating imperfections.
This story is from the November-December 2017 edition of MARWAR India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November-December 2017 edition of MARWAR India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
The Rolex Renaissance
To mark the International Women's Day, a shout out to women watch aficionados to embark on a journey of alluring Rolex wristwatches and consider adding some of them, at least, to your existing collection.
Style it up with Lights
Brighten up your decor with intriguing lights that give a unique character to your room and maximise your space. Browse through this luxurious selection of immersive lights for an unparalleled experience.
THE MODERN MINIMALIST
An immersive experience of the updated Range Rover Velar changes little of its outer persona while cleaning up the interior, yet somehow improving on its already-regal ride quality.
Capturing The Essence of Freedom
Swadheen, a retrospective exhibition held at Kamalnayan Bajaj Art Gallery, Mumbai, celebrated the life and times of Jankidevi Bajaj, a proponent of Gandhian values and staunch supporter of Khadi.
A Soul-Stirring Experience
The 15th edition of Sacred Spirit Festival held in the royal Mehrangarh Fort in Jodhpur showcases the spiritual significance of music that transcends communities, cultures and creeds.
Revisiting Roots
Bharati Morarka, Chairperson, Morarka Foundation, has been promoting the legacy of her late industrialist and politician husband Kamal Morarka at considerable cost and effort.
The Flying Carpet
Hands Carpets puts the spotlight on the 143-yearold legacy and the ancient heritage of hand knotted carpets. MARWAR speaks to Ravi Patodia, Chairperson, Patodia Exports, and his sons Apurva Patodia and Pranay Patodia, Managing Directors, on the journey and the aesthetic allure and craftsmanship of one of the leading handcrafted carpet brands in the world.
THE WRITE CHOICE
The life of Deepak Jalan, Managing Director, Linc Limited, has been a journey of learning, adapting, and growing amidst the landscapes that shaped him.
A Legacy of Timeless Elegance
India's leading jewellery brand, Navrathan Jewellers, is renowned for its legacy and commitment to heritage and excellence.
Wonder Women
Celebrating International Women's Day with empowering stories of women who stepped out of their comfort zones to break some stereotypes and, in the bargain, are inspiring us for the better.