AV Avenger
Home Cinema Choice|February 2018

Netflix has scored big with fantasy-fest Bright – but the implications for traditional cinema goers could be huge, speculates Steve May

Steve May
AV Avenger
 BRIGHT, THE NETFLIX original movie starring Will Smith as a foul-mouthed cop partnered with an idealistic Orc, has been a huge success for the streaming colossus – at least by any metric that counts for a streaming service. The fantasy flick racked up an audience of 11 million in just three days when it was released back in December, according to ratings wrangler Nielsen.

Hollywood bible Variety extrapolated, based on average US ticket prices, that Bright effectively ‘opened’ with a boffo $100m box office weekend. That’s on par with The Fate of the Furious. Of course, the comparison doesn’t actually compute in the real world, not least because Netflix subscribers don’t need to pony up additional dollars to watch the feature – let alone commit to overpriced snacks.

This story is from the February 2018 edition of Home Cinema Choice.

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This story is from the February 2018 edition of Home Cinema Choice.

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