As We Grow Up, So Does Our Skincare Regimen
ELLE Australia|March 2018

For woke women in their thirties, the psychological aspect of skincare is every bit as important as what goes in the jar

Amy Starr
As We Grow Up, So Does Our Skincare Regimen

The world is changing fast enough to give Wonder Woman whiplash, and no matter how high-tech our smart-whatevers get, there’s one inalienable truth: time waits for no man. No woman. Not even young women. Until recently, the demand was for beauty products that work with a wait time of exactly 0.00 seconds so we can be perpetually prepared for an impulse selfie. But these days, it’s not just a case of “I need it now” – we’re adding “Plus, I also want more, please” to the demand. Something that merely makes us look better is no longer enough. It should make us look and feel better, and it should work right now, and later, too, thank you very much. Fortunately, scientists have been working overtime to meet, and exceed, those ever-growing expectations, and new skincare is set to deliver.

“Our research showed that women in their thirties felt like their skincare wasn’t working. That was our starting point for product development,” says Dr Kiyoshi Sato, director of Shiseido’s research centre, which this month launches the brand’s highly anticipated Essential Energy, a do-it-all moisturiser aimed at women aged 30 and above that reboots the sensory processes of the skin as much as it nourishes and hydrates.Hy

This story is from the March 2018 edition of ELLE Australia.

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This story is from the March 2018 edition of ELLE Australia.

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