Home & Decor Malaysia
Terry Jacobsen Image Credit: Home & Decor Malaysia
Terry Jacobsen Image Credit: Home & Decor Malaysia

Terry Jacobsen

Terry Jacobsen of Allsense shares that one key way of lifting our moods is through our noses.

What do Singapore’s Changi Airport, Ion Orchard and Laneway Festival have in common? Hint: Your noses may be able to sniff out the answer. Their ambient fragrances are all uniquely crafted by fragrance designer Allsense, and for those interested in creating one-of-a-kind perfumes or scented candles, you can do so at its craft fragrance lab, Oo La Lab.

We speak to CEO Terry Jacobsen to discover the power of scent on our well-being, and some tips on how we can scent our homes.

What effect do scents have on our moods?

The part of our brain that is responsible for processing smells is also in charge of our memory and emotions. Fragrances therefore conjure powerful emotions and memories. According to research, what we smell can affect our mood by up to 40 per cent. The next time you smell something, be it when you’re peeling a citrus fruit, walking past the bakery or smelling your partner, take a moment to consider how it made you feel.

You have designed fragrances for many notable brands, hotels and retailers. Will you take us through the design process?

For ambient or environmental scenting, we will study the unique characteristics of the given space, which include elements like colour, texture, sound and lighting. We take into consideration the function of the space and how people interact with it. In close consultation with the client, we then work to identify how fragrance can be used to enhance t

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