Arthur Chapin, SVP of Global Product and Design, Expedia.
Your title is SVP of Global Product and Design. So what does that job cover?
It’s sort of the intersection of designing, building, and selling. From a design standpoint, we have a team of about 100 designers that have several different disciplines, so we have the research discipline, and then we have visual designers, interaction designers, and creative designers.
That gives us a pretty broad team that does everything from determining the layout of the pages, to what’s on the pages and drives a lot of the standards on how the Expedia brand looks and feels.
Was there a day when you realized that design could play an important part in the product?
This story is from the September 2017 edition of HWM Malaysia.
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This story is from the September 2017 edition of HWM Malaysia.
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