Cleaning Up The Internet

Why is the world’s biggest advertising company building an ad blocker?

- James Lu

Google recently announced plans to roll out an ad blocker integrated into its Chrome web browser, due for release sometime in early 2018. Google says that it won’t block all ads, but will instead target those deemed ‘annoying’ as defined by the Coalition for Better Ads, which include pop-ups, ads that auto-play sound, ads that force users to sit through a countdown before loading the desired page, and a few more.