Virginia Lim

Virginia Lim lives and breathes content. She is a story teller who believes in giving her stories a ‘soul’ that can capture hearts and minds. The Singapore Marketer is proud to have some words with Virginia in getting a scoop of her life as a content marketer!

Vice President & Head, Content and Marketing Sony Pictures Television Networks, Asia

Can you share more about your role at Sony and what you enjoy most about it?

I oversee the content, production and marketing for Sony Pictures Television Networks, Asia which comprises five leading channels AXN, Sony Channel, ONE, Gem and Animax.

We’re in the business of storytelling so what I love about my role is how we bring the very best of premium entertainment to our viewers across Asia. I feel very fortunate to be among the first to sneak peek the latest shows and celebrity talent coming out of North Asia and the U.S and then decide if they will resonate with our respective channel audiences. Some would say it’s a dream role, and it really is, although it’s a lot of hard work too!

With so much content saturating the marketplace, how can brands make their content stand out?

There isn’t a one-size-fits-all solution to promotional success but marketers have a higher chance if they leverage the power of storytelling; creating content that is relevant and meaningful to their target audience.

At Sony, we strive to go beyond the screen, taking our content and talent into the daily lives of our viewers. This fosters a closer affinity between our channels and their audiences as they truly feel a part of the action.

What are some of Sony’s content marketing examples that you’re proudest of?