“The Green Journey Of Rhea Singhal”
Business Of Agriculture|July - August 2018

Rhea Singhal is India’s leading green crusader who started Ecoware, which is solving India’s problem of waste management, by providing 100 % natural, biodegradable, and compostable products. Ecoware is made from the waste of common agricultural crops that would otherwise be burnt in the open to clear farmland. Once Ecoware products come in contact with soil, they compost within 90 days and are certified by the USDA (United States Department of Agriculture).

“The Green Journey Of Rhea Singhal”

It is said that to bring a change, someone has to make the first move; so is the case with Rhea Singhal, the Founder and CEO of Ecoware, India’s first and largest sustainable food packaging company. The company uses the waste of locally sourced agricultural crops and converts it into disposable tableware and packaging for use in food services, medical care and industrial packaging. Ecoware products are 100% natural, biodegradable and compostable.

Ecoware provides a sustainable and affordable alternative to plastic and foam disposables that have collectively caused untold damage to the environment and adversely impacted human health.

Agricultural residue in India has mostly been treated as a waste product. It is often burnt - either by large industries for captive energy generation or by farmers out in the open to clear land for cultivation. The unregulated profligacy of the latter contributes to severe deterioration of air quality in major north India cities in the autumn. Extensive research was carried out in this area, and it was ascertained that certain agricultural fibrous residue such as sugarcane biogases could be applied to moulded products such as tableware.

Rhea Singhal’s journey started from educating the retailers, businesses and consumers of plastic about the harmful effects of plastic.

From then to now, Ecoware has come to be demanded from Kashmir to Kerala.

Ecoware started production in 2010 and has an online and offline presence. Today, with two production units, 100 employees and an annual turnover of Rs. 10 crores, it has footfalls in India, U.A.E., Australia and Canada.

This story is from the July - August 2018 edition of Business Of Agriculture.

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This story is from the July - August 2018 edition of Business Of Agriculture.

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